SWOT Analysis

In the unpredictable world of marketing, businesses tend to shift and change at a rapid pace. As new technologies and consumer behaviors emerge, older methods of doing business become obsolete.

For businesses that want to remain competitive in today’s environment, it is important to constantly monitor your company’s position and identify areas for improvement. One methodology used by many companies is swot analysis. Below are some benefits associated with using swot analysis:


1. A Good SWOT Analysis Example Can Grow Your Business

By identifying your company’s strengths and weaknesses (internal and external factors), you will be able to make appropriate changes that will help grow your business.

For example, if the swot analysis identifies a weakness with social media marketing, you may decide to hire an outside firm (such as Accu-Swot ) to come in and consult on how best to utilize this medium. In doing so, you can personally take advantage of what others have already learned through other companies while avoiding their mistakes.


2. Monitor Your Competitors

Using swot analysis allows businesses to closely monitor their competitors. Understanding both internal and external factors helps maintain competitive advantages over rivals. Learning from your competitor’s strengths and weaknesses allow savvy marketers to strategize methods for unseating them from their standing in the industry.


3. Your Personal SWOT Analysis Can Deliver a Compelling Message to Your Target Audience

When done correctly, swot analysis allows marketers and salespeople to identify attributes of their company’s offerings that will be appealing to customers. This helps generate positive brand imagery and improve the chances of converting prospects to buyers because they relate to certain benefits associated with your product or service.


4. Improve Social Media Marketing  

Instead of blindly posting content on social media networks (without knowing if it is relevant), companies today are using swot analysis as a way to make sure their online marketing efforts are targeted at key audiences. For example, if your weaknesses indicate you need more work in the area of public relations, you can use a swot analysis to determine which social media sites your target market is likely to frequent. In doing so, you can begin making connections with the right people who will be interested in what you have to offer.

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5. A Company SWOT Analysis Identifies Areas for Improvement

One of the biggest benefits associated with using swot analysis is that it helps identify areas where your company can improve operations or innovate new products and/or services. By examining internal factors (strengths and weaknesses), you can make the necessary changes to help guide your business toward future success.


6. SWOT Analysis Enhances Product Development  

You may also want to consider using swot analysis as part of your product development process because this methodology helps marketers know what features will appeal most to consumers. This is especially important for businesses that are developing new offerings because it allows them to test the market before putting resources into full-scale development. For example, you may discover through swot analysis that your company could benefit from making changes to an existing product or creating a complementary offering (such as adding mobile app software for use with your current products).


7. A SWOT Matrix Helps Gain Clarity Regarding R&D

Another way companies can use swot analysis in their business operations is by doing regular research and development checks. By analyzing internal factors (strengths and weaknesses), it becomes easier to determine where innovation efforts should be focused. This can help companies avoid spending unnecessary time and money on projects that do not align with the vision of the business.

Instead of making assumptions, you can use swot analysis to gather the information needed to make informed decisions.


8. Guide Your Business Operations  

Another benefit of using swot analysis is that it helps guide company operations by providing valuable insight surrounding your internal factors (strengths and weaknesses). You can use this data to create sound business plans which will help map out future goals. This allows businesses to plan for success instead of jumping in blindly without understanding how circumstances may be affected by different internal and external factors.


9. Enhance Customer Relationships

Today’s savvy marketers know that in order to gain a following in the marketplace, they must develop customer relationships based on trust. When done successfully, companies can turn customers into loyal brand evangelists who are willing to promote their products and services. By using swot analysis, these business leaders can identify the types of benefits that will resonate most with customers (by identifying customer needs) and create messaging that addresses these needs (which inevitably builds loyalty).



Swot analysis can help you focus on your business goals and improve your marketing strategy. By taking the time to do a swot analysis, you can better understand what areas of your marketing need improvement and make changes that will benefit your business.