Global Wedding Awards 2022 Page 29 LUX 2022 Global Wedding Awards Alea Beauty offers a wide variety of services for men, women and non-binary people including hairstyling, grooming, traditional and airbrush make-up, and airbrush spray tanning. With core values of authenticity, inclusion, collaboration, and connection, its team focuses on each individual and makes sure they listen to their vision. The salon’s services are all about making everyone feel empowered to look and feel their best. Women-owned and -operated, Alea Beauty has a team of 25 women across two states. Spearheaded by Carla Kowski, she is passionate about helping women succeed in business and offers personal coaching to female creative entrepreneurs. As a domestic abuse and sexual assault survivor, she feels compelled to uplift women who may be struggling and need some support. This is at the core of everything Alea Beauty does. The main thing Alea Beauty’s clients are looking for is an authentic experience where they can still look and feel like themselves, but just an elevation of that for their special ‘Alea’ means ‘ascending’, and Alea Beauty is all about helping clients to reach that next level and feel their most fabulous! A beauty salon offering luxury hair and make-up services, Alea Beauty specialises in onsite styling for weddings, lifestyle, and special events, with its talented artists being pros at creating glamorous wedding hairstyles and gorgeous glowing make-up looks. In light of the salon’s extraordinary success within the Global Wedding Awards 2022, we got in touch with Owner and Creative Director, Carla Kowski to learn more. Apr22385 Alea Beauty Best Bridal Hair & Make-Up Artist (Central Ohio): Carla Kowski day. Carla says, “What makes us different than other beauty companies is that we are not trying to change anything about you. We believe everyone is inherently beautiful. We do not conform to “beauty trends”. Our goal is to enhance and highlight the parts of yourself that make you feel amazing!” She went on to say, “Beauty is a very intimate experience. Many clients feel very vulnerable in that position and we get to meet them where they are and give them confidence. The best part of the job is when you see your client beam as they get to see themselves as the beautiful being everyone else was already seeing. It’s a powerful moment and at the heart of what we do.” It is indeed an outstanding team behind Alea Beauty. It is a collective of highly talented and self-motivated artists with a passion for weddings and excellent customer service skills. Carla comments, “Our job is all about making someone feel like the most important person in the room, so you have to be 100% present and in the moment.” The Alea Beauty team is now poised for the future while currently experiencing an unprecedented wedding boom. Many couples who postponed in 2020 and 2021 are now looking to marry in 2022 and 2023 – and they are competing with those who are newly engaged. Carla tells us, “We simply cannot accommodate everyone. We’ve had to double the size of our staff, but we still turn away couples frequently.” The business continues to grow and evolve; currently serving Columbus (OH) and Boston (MA) it now has its sights set on Seattle (WA) and San Diego (CA), too. The 2020 trend of micro-weddings continues to help in this growth, with Carla saying, “We have gotten creative with our offerings to be able to accommodate off-peak wedding days and smaller wedding parties. It’s been great to now book mid-week weddings. Couples seem much more open to being creative with their planning when picking a date. This has helped us to be able to serve more clients.” Company: Alea Beauty Contact: Carla Welechuk Kowski Email: [email protected] Website: Melissa Chu Photo Emily Mollineaux Photo Gabriella Sutherland Photo Joy in Photos Kyle Long Photo