Digital transformation plays an important role in business and customer experience improvement. It is essentially a process that uses digital technologies to meet the specific objectives of a business.
In 2018, it was estimated that around 89% of all enterprises would adopt a digital business strategy, which does seem legit considering that the digital transformation market has been experiencing a steady growth rate of over $469 billion since 2020.
As more and more businesses are putting their trust into digital transformation, due to it offering a unique competitive advantage, we’ve compiled a list of the top five trends influencing digital transformation in 2022:
Cloud computing technology
It’s incredibly important for a business to be able to store all of its data in one place and have it accessible at all times.
Cloud technology has made storing a large volume of data on the internet really easy, which means that any employee or other user can access this data, wherever they may be at that moment.
This is a big deal for a number of reasons:
- The need to store important information on paper (and therefore the carbon footprint!) has been significantly reduced.
- Cloud technology supports remote work. Obviously, this way of storing and accessing corporate data has been really helpful during the COVID-19 pandemic, when workers shifted from office to remote work. Although COVID seems to be receding, Cloud and remote work appear to be here to stay!
- Businesses have been increasingly using combinations of public and private clouds during these past two years in efforts to reduce the cyber risks related to employees accessing business networks from home.
- Last but not least, by making storing big data in one place possible, new opportunities for more efficient analysis of customer behavior have been created. In fact, trusted big data companies play an important role in helping businesses harness the power of big data to find new opportunities.
Hybrid work model
While we’re on the topic of remote work, it turns out that some people love it and others hate it. What the majority of employees do seem to agree on is that having options and workplace flexibility is a huge benefit.
The ability to choose the environment and hours during which they are most productive seems to have a positive impact on meeting business objectives. This makes sense, as we’re all different people with different needs.
Some people like to work alone, in a quiet and comfortable environment in their homes. Others work best surrounded by other people and prefer to make a clear distinction between their workspace and their home.
Cybersecurity
As we’ve already mentioned, one of the concerns that businesses have is the cyber threat to their data.
AI threat detection technologies, enhanced encryption methods and embedded systems security are just some of the technologies used by businesses to keep their key information safe.
You want to make sure that not only your transactions and intellectual property are safe, but also that the data of your end-users and your employees is safe.
Artificial intelligence
Automation is important because it has the power to save a lot of time for businesses and their employees. It has also proven capable of serving highly personalized content to the target audience, which has been found incredibly helpful by marketers.
High efficiency and productivity are the concerns of almost every business out there, so it’s no wonder that around 91% of all leading businesses have invested in the development of AI.
As long as your business is transparent with its use of Artificial Intelligence, getting on board with this trend can bring you a lot of benefits, no doubt!
Crypto environment
You’ve probably been seeing an increasing number of articles and news regarding many retailers and big brand names joining the NFT, Blockchain and Metaverse frenzy.
This trifecta has gained popularity incredibly fast due to its decentralized nature. Decentralization is important to an average consumer because it gives them a voice and protection.
Decentralized systems are often more reliable than central authorities, so it’s no wonder that the crypto environment has been gaining a lot of traction.
So, what can these new technologies do for your business?
Blockchain, for example, has great potential for transaction and contract management. NFTs are digital assets that can give your customers exclusive access to all sorts of things – and who doesn’t like exclusive offers?
In conclusion, if you’re looking for ways to improve your business processes, respond to the ever-changing customer demands and create a healthy company culture – these trends are definitely worth looking into!
