The rise in social media has shifted many marketers, businesses, and audiences to social media platforms. People can share ads, their business objectives, and their portfolio on their social media profiles to engage customers and increase their reach.
So, why should marketers opt for email marketing campaigns?
This is 2022, and still, more than 4 billion people are using email as a mode of communication, and more than 300 billion emails are sent and received daily.
Marketers use different tools such as Constant Contact to increase the influx of customers, but it gets costly for small or average business owners. Luckily, there are some great Constant Contact alternatives that you can also consider.
After getting these services, the marketers can stop worrying about transactional emails and personalized email strategy as they provide the service of marketing automation, CRM, SMS, signup forms, and push notifications.
Benefits Of Email Marketing
Email marketing is much more than sending promotional emails. Offerings like subscribing to their favorite brands\’ newsletters or getting notified about different activities, sales or products through emails appeal to target customers.
The engaging email campaigns stay in the inbox of target customers, creating a massive change in business statistics.
According to a study, 85% of the retailers in the USA explain email marketing as one of the most effective customer acquisition tactics. Hence, the advantages and effectiveness of email marketing cannot be overshadowed by any other marketing campaign.
Here are some of the major benefits of email marketing:
Better Results And More Customer Engagement
Email marketing has proved to be one of the best strategies for reaching out to more people, especially for startup businesses. Many companies\’ tools and marketing services create data-backed adjustments to the marketing.
The customers engage with the emails through a single click and enjoy several benefits, which makes email marketing forty times more effective.
It is also efficient because it connects with the customers and educates them without being irritating or intrusive.
Email marketing has a 66% conversion rate and convinced more customers to make the purchase after getting advertising emails.
Higher Audience Reach
Marketers need to be fully knowledgeable about their target audience. Knowing the customer\’s psyche, behaviours, and buying patterns through data trackers creates a massive difference in marketing revenue.
Email marketers use automation tools to connect with the customers and create emails with their names and the products or content that the consumers like to engage with.
The advertising content not related to the customers does not gain much attention and results in the ineffectiveness of email marketing.
Email marketing is also one of the most cost-effective ways to generate the best response to promotional messages. Small business owners and brands usually do not have the budget to advertise on a massive scale through any other conventional methods.
The effectiveness of email marketing can be seen through data from 2017, when people spent 72 billion dollars on email marketing alone.
Through email marketing, people can generate an average 38$ return on investment by spending a dollar. However, the condition is that emails should be professional, appealing, and engaging with multiple graphics and excellent content. Hence, to connect with the maximum audience, it is best to get help from professional email marketing services.
Tips For Better Email Marketing
Email marketing, if done correctly, can generate higher revenue and attract more potential customers than any other marketing channel.
Undoubtedly, the marketers should not put all their eggs in one basket and rely on only one marketing strategy, but rather incorporate different types.
Here are some tips to improve email marketing:
- Create mobile phone optimized emails
- Keep the content-specific, concise, and attractive
- Use a personalization strategy and segment the audience
- Use the best format, fonts, and graphics to make the email profound
- Include a responsive email template
- Connect the emails with the business channel
- Ask for customer\’s feedback and recommendations
- Get help from professional email marketing services
- Key Takeaways
Email marketing is a winning strategy to gain success in the business world, engage a large audience, and collect valuable insights. To increase brand awareness and image, thoughtful and strategically engaging email marketing must be done. To create a successful email marketing campaign, look to well-known email marketing services and take your business to a whole new level.