Software & Technology Awards 2020

14 | Software & Tech Awards 2020 Oct20711 Best Return-on-Investment Tech & Digital Marketing Company - UK Established in 2016, Digital Plus 24x7 is a leading performance-based digital marketing agency. Following its well-deserved success in the Software & Technology Awards 2020, we caught up with Sachin Bajpai to find out more about this award-winning firm to discover the secrets behind its meteoric rise. s a fun-loving group of people, Digital Plus 24x7 is primarily focused on reaching customer satisfaction by delivering services that are tied to its client’s goals, whilst achieving optimum ROI. The award- winning start-up specialises in business consulting and managing marketing for restaurant and healthcare, including technology-based products. To start, Sachin provides us with a brief overview of the firm and the vast range of services they effortlessly offer to clients. “As a one-stop shop for all marketing needs, including business consulting, branding, social media, creative content writing and SMS campaigns to name but a few, our skillset allows us to tackle most challenges. With two offices, one in Nottingham, UK, and another in Dehradun, India, as our name suggests, we are available for our clients internationally on a 24/7 basis.” In the digital marketing world, the competition facing Digital Plus 24x7 can often be quite daunting. However, through its client-focused approach the firm has managed to remain at the forefront of the industry as Sachin explains further. “As a young bunch of professionals, we work with great energy levels to get the results required for businesses. Rather than working like a typical agency would on a campaign brief, we work closely in partnership with businesses and focus on easing and enhancing the customer journey. Naturally, we have always believed in the ‘voice of the end customer’ and that has helped us bridge the gap between promise and delivery of the product or service. Lastly, we understand that resource is an important aspect of our work, so we try and focus on delivering the best ROI for the work we undertake.” Many businesses in the marketing industry operate with a rigid hierarchy, however, to encourage collaboration the firm has a relaxed approach to its internal culture, as Sachin points out. “As a young workplace we have an open culture. The major benefit of having a small team is that there is no formal structure, and the team work together to reach the desired output. Additionally, when we hire new staff members, we are able to see whether the person will be able to gel with the culture of our team. For us, having a positive attitude and passion are the two utmost qualities we look for as we believe skills can be enhanced over time.” Through his partnership with Co-Founder Piyush Pharasi, Sachin has worked tirelessly to turn Digital Plus 24x7 into the business it is today. Moreover, as he goes on to explain, the skills and knowledge of both have arguably been the most telling factors behind the firm’s success. “My 17 years of experience in branding and marketing, combined with Piyush’s 15 years on the technology side has been very significant. After A studying at the same school since year one, we crossed paths again five years ago with the idea of starting a tech-based digital marketing start- up. With our domain knowledge, we developed an online reservation system for the restaurant industry as our first development and thus Digitalplus24x7 was formed.” Despite the outbreak of COVID-19, the firm has still managed to prosper during these uncertain times due to its range of innovative products, as Sachin informs us. “Since we operate in the hospitality sector, nothing can replace the human side especially when it comes to customer service. The hospitality industry, in particular, had to make significant changes due to the impact of COVID-19 with ‘click and collection’ taking centre stage. From the online reservation system, to QR Code check-in at the venue, to digital menus and contactless payment technology, we are playing a vital role in operations.” Finally, Sachin comments on the firm’s future prospects as we look ahead to 2021 and beyond. “Moving forward, we want to extend our focus in healthcare digital marketing and from the geographical extension, we would like to have clients from other countries in Europe and the U.S as well. In addition, we also hope to do more work towards ROOTS FOUNDATION (our not- for-profit initiative) which we launched in July last year.” Company: Digital Plus 24x7 Contact: Sachin Bajpai Website: 1 | S r & T A r 2 Founders: Sachin Bajpai & Piyush Pharasi