North America Business Awards 2022 | 17 Nov22193 Best Media & PR Company 2022 - California Californian public relations and social media agency, Victori Solutions, specializes in managing public image and engaging its clients’ audiences to grow brand awareness and loyalty. In less than four years, the boutique company has gone from start-up to all-star. Doubling the size of its workforce and its client roster since 2021, Victori Solutions is fast becoming a force to be reckoned with. We speak with founder, Victoria Elder to find out more. n 2014, Victoria Elder, known as Tori, began working for a leading PR firm in Los Angeles. Managing multiple accounts, it soon became clear that she was a natural. Specializing in public outreach via press releases, events, and celebrity partnerships, she remained there until late 2018, and in early 2019, Victori Solutions took flight. Today, Victori Solutions represents a wide variety of clients across a range of sectors including multi-day festivals, destinations, e-commerce businesses, medical device manufacturers, high-tech products, fitness apparel, luxury food and beverage companies, and more. Her company uses proven strategies and strategic storytelling to help clients gain visibility on an often global stage. A team of five have worked hard to build a heavy-hitting client roster which includes companies such as Pageant of the Masters in Laguna Beach, MedWand Solutions, EPIC Entertainment Group, Ice Shaker, HYLETE, Lume Cube, and Casa Romantica in San Clemente, CA. Tori tells us, “At Victori Solutions, we believe in a rewarding work culture. It’s as essential as compensation, if not more. We hire top talent and cultivate a positive environment. When our team is challenged, we not only rise to the challenge, we thrive through the process. A substantial number of our clients have been with us from the beginning. They appreciate the hard work we put into helping their businesses thrive.” Many clients are able to see positive results in only a few months. Casa Romantica Cultural Center and Gardens is one example. The center has increased its event attendance by an impressive 24% since starting to work with Tori and the team. By growing its reach using PR and social media, the client has been able to grow its audience much more than it would have by using paid ads alone. That’s not to say Victori Solutions doesn’t advocate the use of paid advertising. Tori says, “PR has always worked better when combined with other marketing efforts. It’s one piece of the marketing puzzle to be used alongside a strong content strategy, paid ads, and engaging social media.” Known for its relationships with the press and media, Victori Solutions puts the ‘relations’ back into Public Relations by nurturing relationships with media and influencers on behalf of its clients. Tori explains, “Our relationships allow us to understand the landscape and trends as seen through the eyes of our friends in the media. This enables us to create powerful communications that not only benefit the client but also help our media contacts to create unique and influential stories.” With coverage in the likes of The Wall Street Journal, LA Times, Forbes, Fox TV, CNET, CNN, NBC News, Buzzfeed, Inc.com, and Business Insider, it’s little wonder that Victori Solutions clients are positioned at the forefront of any crowded marketplace. Looking to the future, the company plans to move offices to a larger space in Orange County. Victori Solutions will also be supporting client, MedWand, at CES 2023 in Las Vegas, this January. On receiving the award, Tori says, “I’d like to acknowledge that this is all possible because of our team: Marissa Spencer, Taylor Soriano, Sophie Higuchi, and Charlie English. Without their sleepless nights and enthusiastic dedication to our clients we wouldn’t be receiving this award or celebrating the success of our growth.” Victori Solutions will be accepting new clients in Q2 of 2023. Contact: Victoria Elder Company: Victori Solutions Web Address: www.victorisolutions.com I
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