USBN Q1 2018- CUI Global version

12 US BUSINESS NEWS / Q1 2018 , Mercer delivers advice and technology-driven solutions that help organizations meet the health, wealth and career needs of a changing workforce. Amy Scissons provides us with an overview of the company and her role as Chief Marketing Officers for GrowthMarkets. HR Consultancy CMO of the Year 2017 - Greater New York Mercer’s more than 22,000 employees are based in 44 countries serving clients in over 130 countries. Amy leads the marketing efforts in all countries outside of North America, Europe and the Pacific. “My area of speciality is building pipeline and engaging brands across the globe for B2B companies,” says Amy, who led Global Marketing for Moody’s Analytics prior to joining Mercer three years ago. Amy’s experience with data- driven marketing has contributed to her success at Mercer. “Essentially, I have always been drawn to data and technology in my marketing. Without insights, it is extremely difficult to have the right conversations at the table with senior leaders,” she says. “Once you have the information, and know how to use it to build business cases and explain the value of your marketing initiatives, the conversation quickly changes to value creation. “This is something that I quickly learned over the years that has proven extremely helpful in my role today.” Since beginning her career, Amy has noticed a substantial increase in the number of women entering leadership roles, including some of her favorite colleagues. “Many more women are moving into leadership roles in marketing specialities like data and analytics, marketing tech, digital marketing and demand generation,” she says. “It’s an excellent time for women to join the B2B marketing space and excel.” Amy points out that for many women as well as men, flexibility in the workplace is crucial for maintaining a comfortable work- life balance. “With two small children and a team spread across the globe in every time zone, it’s a challenge to dedicate time to everyone in my life,” she explains. “The key for me is to create a flexible yet compartmentalized schedule.” For Amy, that schedule means occasionally leaving the office early to have time to help the kids with homework, then coming on line again later in the evening. “This helps me be available to my team during their time zone and make sure I do not miss out on any family time,” she says. Outlining some of the projects that Mercer has lined up, as well as her own career goals, there looks to be exciting times ahead for both Amy and the company. Mercer recently launched Mercer Digital, which helps employees gain more control over their schedule, their environment and their future in an ever-changing world. Today’s workers embrace real-time access to information and rely on tools to plan and live better, says Amy. No one can be sure what the future holds, but she sees opportunity within the uncertainty. “Ultimately, for myself, my goal is to continue to push myself to innovate and create value for the companies that I am lucky enough to serve,” says Amy. “This is an exciting time to be in marketing with so much change in the landscape, from data-driven marketing to digital transformation. Marketers have the luxury of pushing the BWE17002 boundaries and experimenting in our work.” Mercer is a wholly owned subsidiary of Marsh & McLennan Companies, the leading global professional services firm in the areas of risk, strategy and people. Company: Mercer LLC Contact: Amy Scissons Contact Email: [email protected] Address: 1166 Avenue of the Americas, 40th Floor, New York City, New York, 10036, USA Phone: 001 212 345 7000 Website: