Home Fitness Franchise Send Me A Trainer Expands Internationally to the UK after Rapid Growth in the US in 2020

Home workout

Send Me A Trainer announces today that it has awarded its first Franchise in the United Kingdom. Send Me A Trainer is the first in-home and live online personal training on-demand franchise that is redefining the fitness franchising industry.

During 2020, in its first year of franchising and during COVID-19, Send Me A Trainer quickly expanded and witnessed a huge increase in demand for its franchise model. In total, 10 territories were awarded across the United States with dozens of applications still under review. It also awarded its first franchise in the United Kingdom and has received multiple requests for Master Franchise opportunities in other countries. Send Me A Trainer was also featured on the cover of Entrepreneur Magazine, listed in the top 100 Fitness Franchises by Franchise Connect Magazine, and featured in Authority Magazine as disruptors in the fitness industry.

“The data around the huge boom in home fitness is staggering,” says Muhssin El-Yacoubi, Co-Founder of Send Me A Trainer. “Industry experts indicate that the Total Addressable Market of the home fitness industry has increased by $10 Billion annually due to COVID-19 driving consumers away from fitness clubs. Also, monthly Google search volume for “at home fitness” is up over 3x compared to pre pandemic levels. This is causing a huge demand increase for Send Me A Trainer and home fitness solutions that offer the convenience of working out from home.”

“Home fitness was already popular in recent years and COVID-19 has only accelerated this trend and it is here to stay,” says Bary El-Yacoubi, Co-Founder of Send Me A Trainer. “Our clients have the option to train one-on-one in-person, or live online face-to-face from the convenience and safety of their homes. In-home personal training is available in markets where we have a franchise partner and live online personal training is available nationwide in the US and will be available in the UK soon. Demand for live online one-on-one personal training has skyrocketed and this has allowed us to scale up faster and serve clients nationwide.”

“Consumers are also increasingly looking for more accountability and customization in their workouts and the market is rapidly shifting in this direction,” says Bary El-Yacoubi, Co-Founder of Send Me A Trainer. “Send Me A Trainer provides its clients with a high level of customized programs and accountability beyond what is possible by connected exercise equipment and video streaming services. Think about all those people that used to hire a personal trainer at the gym that are looking for customized programs and the personal accountability of a trainer. Where are they going? That’s where we fit in.”

Now those looking to take part in the booming home fitness industry can do so by opening a Send Me A Trainer franchise, a leading brand that has over a decade of experience in the in-home personal training industry with proprietary technology. 

“Our franchises are attracted to our technology driven, home based business model with low overhead and no physical location required,” says Muhssin El-Yacoubi, Co-Founder of Send Me A Trainer. “The modern business owner can now own a technology enabled on-demand business as a franchise. Our technology automates operations of the business, so franchise owners don’t get caught up in tedious things like payroll. It’s changing the entire concept of business ownership in the franchise world.”

We are thrilled to be expanding Send Me A Trainer into the United Kingdom with our Master Franchise Partners and making this convenient and timely service available in the UK. Our first franchise is in Glasgow and is expected to launch in a few months.

Send Me A Trainer is also currently expanding internationally through Master Franchise partnerships. Master Franchisees award and oversee Send Me A Trainer franchises in their country. In the current environment with high unemployment, many people look to franchising to start their own business as an attractive career move. The same trend occurred after the financial crisis in 2008 where the industry witnessed a spike in new franchises opening. Given the sensitivity today around brick-and-mortar business, those looking to start a franchise now are primarily interested in home-based businesses with lean overhead models. This means that about 75% of all franchise concepts (that are brick-and-mortar), are essentially not relevant and all the attention is on the remaining 25%, which Send Me A Trainer is part of. Becoming a Send Me A Trainer Master Franchise partner offers an opportunity to participate in the boom in home fitness at scale.  

To learn more about Franchise and Master Franchise opportunities with Send Me A Trainer and to apply, visit: https://www.sendmeatrainer.com/franchise/

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New PayBright Consumer Report Reveals That Offering Deals, Flexible Payment Options, and Safety Will Be Key to Canadian Retailer Success in 2021

Payment options

A new report, The 2021 Canadian Consumer Trends Guide: Reimagining Retail and E-tail Beyond the Pandemic, predicts e-commerce retailers offering increased value and diverse payment options will attract the attention of Canadian shoppers this year.

Published by PayBright, one of Canada’s leading providers of installment payment plans, the report is designed for retailers seeking to understand and anticipate consumer behaviour in 2021, and make concrete, data-informed business decisions. This is especially crucial as Canadians gain access to vaccines and look ahead to living (and shopping) in a post-pandemic world.

The inaugural report is informed by a PayBright-sponsored survey of 2,500 Canadians across all regions, conducted in October of 2020. From their candid responses emerged several actionable insights into:

  • The products Canadians will be shopping for;
  • The payment options Canadians will want and expect;
  • Canadians’ preferred channels (in-store or online);
  • The major motivators accelerating consumers’ purchasing decisions; and
  • The psychology behind spending in a mid-and post-vaccine world.

PayBright’s 24-page consumer report reveals dozens of key insights that will help Canadian retailers make actionable business decisions this year, including the following:

  1. Canadians are most looking forward to travel, socializing, and serenity in a post-pandemic world.

    PayBright asked Canadians what they were most looking forward to post-pandemic, finding that spending time with family (56%); peace of mind (55%); and travelling (54%) topped the list for respondents. The report also found that nearly half of Canadians will likely invest in social activities (40%); mental health and well-being (38%); physical health (37%); financial preparedness and savings (34%); and home improvement (23%) this year.

  2. With deals and sales top of mind, Canadians are planning to lower their budgets and spend with more scrutiny in 2021.

    Nearly 40% of Canadians are lowering their intended budget for 2021 for several reasons, including spending less in general (38%); a COVID-specific change to their financial status (24%); a dedication to paying off current debts (17%); and a weariness around shopping during a pandemic (14%).

  3. Canadians want and expect a buy-now-pay-later option like PayBright when they reach checkout in 2021, regardless of the channels on which they shop.

    While a popular option across age groups, in particular, Millennials and Gen Z-ers overwhelmingly want and expect diverse payment options when shopping online in 2021, with 65% of 35- to 44-year-olds64% of 25- to 34-year-olds, and 61% of 18- to -24 year-olds indicating it is an important purchase driver.

“At the start of another unprecedented year, PayBright is continuing to help prepare retailers to meet the ever-changing needs and circumstances of Canadians in 2021,” says Wayne Pommen, Senior Vice President of PayBright, an Affirm company. “We are thrilled to launch this annual report and give merchants the freshest and most accurate data available for them to make actionable insights that will help them thrive during these otherwise unpredictable times.”

Gain full insight into how Canadians are planning to shop this year. Read the PayBright 2021 Trends Report here.

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New Research Uncovers the Link Between Faster Decision-making and A Greater Share of Profit

Decision making

Large businesses with access to the right data make faster organisational decisions and are more likely to see 16% higher profits*, according to analysis

 

A new report has found that big businesses in the UK and US are taking too long to make important organisational decisions and it may be impacting their ability to capitalise on a 16% profit growth opportunity. Businesses that are almost twice (40%) as fast at addressing inefficiency and ineffectiveness in their organisations said they always have access to the data they need to make a decision. That in turn correlates to 16% higher gross annual profits* when compared to those that are slower off the mark.

What’s more, a large majority (89%) of the senior business leaders surveyed felt that they risked being left behind the competition if they take too long making important decisions. Yet, only a third said they have the right amount of time to make a decision, with 61% calling out for more time to get it right. 

The report by specialist technology research company, Vanson Bourne, and organisational planning software firm, orgvue, polled 750 senior business leaders in the UK and US to find out whether there was a correlation between faster organisational decision making and greater business performance. And if so, what it takes to make better decisions faster. 

While it was evident data-driven decisions improved speed, 79% of big businesses said they’ve made important decisions in the last year based on instinct and gut-feel alone. Those opting to go with their gut are also more likely to hesitate in the decision-making process. Over half (55%) said they’ve hesitated to make an organisational decision in the past year, with big businesses in the UK most likely to be cautious (67%) compared to the US (49%).  

The problem is the stakes are higher as 89% say the impacts of their decisions are lasting longer than ever. And almost two thirds (60%) said their confidence was knocked due to the uncertainty brought by COVID with more factors to consider than ever before. With Brexit looming and a prevailing sense of uncertainty, that’s resulting in longer decision-making cycles for over half (51%). 

 

Rupert Morrison, CEO at orgvue, said: “Too many businesses are still finding themselves hesitating in the hope that a silver bullet solution presents itself for the organisational challenges they’re currently facing. They’re asking themselves ‘what now?’ when the real question they should be asking is ‘what if?’.  While COVID has caused unprecedented disruption for businesses globally in 2020, it’s not the first time a crisis has thrown us into uncharted territory, and it won’t be the last. Yet half said their confidence has taken a hit.

Our research is clear, leadership by instinct under these circumstances is a one way ticket to slow decision making and could mean leaving cash on the table. Instead, invest in getting the right data to the right people and continuously model different scenarios. By doing so, you can make swift decisions fearlessly and we’ve seen how those organisations prepared to commit quickly and confidently to a course of action are seeing a greater chunk of revenue turn to profit.”

Overall, 74% said they’ve regretted making a business decision too slowly, with a third (35%) saying it caused a negative impact on operational efficiency and productivity, a further 34% said it caused employees to lose engagement and 29% said it caused further customer dissatisfaction. UK-based businesses were shown to need the most time to make any kind of organisational decision, where addressing inefficiency and ineffectiveness takes them 20% longer than in the US. 

 

*profit as a proportion of total revenue

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The City of Lights

Lights

The City of Lights will be saturated with the radiant works of conceptual artist Iván Navarro as it hosts two new exhibitions, at Centquatre and Galerie Templon. The arts centre is offering a retrospective look at over 20 years of his work while the gallery is unveiling ten radically new pieces, born of pandemic-era isolation; bursting with inspiration and inventiveness, the works are entirely handmade by the artist.

Born in 1972 in Santiago, Chile, Iván Navarro grew up under the regime of Pinochet before moving to New York in 1997. Fascinated by the codes of minimalism and American design, he builds electric sculptures whose raw material is light itself. Haunted by his experience of the dictatorship, his work subtly intertwines artistic references and political engagement. He uses lighting, optical illusions and wordplay as tools to transform space, shift perceptions and explore questions of power and control. Over the years, he has created pieces that, behind their enticing appearance as light installations, evoke the darkest themes of our time: torture, imprisonment, domination, north-south inequalities and political propaganda.

With Planetarium, Iván Navarro takes the viewer on a poetic journey through cosmic landscapes. Constellations, nebulae and eclipses inhabit large panels of illuminated glass which open like windows onto infinite space. Both sublime and slightly disturbing, his imaginary maps question the limits of astronomy, mental representations and anthropocentrism. At the heart of this star-strewn voyage, pieces such as Shard refer to shattering blasts; and Mirage also implies a latent violence.

As Iván Navarro explains “observing the stars is like touching the greatest secrets of the universe with your fingertips.” Which gives rise to metaphysical probing: what are the origins of our civilisation? Is history bound to repeat itself? What role could we imagine for human beings in a constantly expanding universe?

This questioning process is driven by the artist’s incursion into hitherto uncharted territory: the use of paint as a working medium. For the first time, Iván Navarro, whose practice has thoroughly explored the boundaries between design, architecture and sculpture, is taking up the paintbrush. Repeating the same movement over and over, he meticulously engraves then paints and pours thousands of splashes of vivid colour inside one-way mirrors, transforming the LED lights into explosions and celestial phenomena. This cathartic approach underscores the artist’s examination of the modern human-machine pairing. He sets the object – an industrial-style mirror – against the arbitrary nature of the human hand, the singularity of human touch, the fragility of the human being.

Iván Navarro currently lives and works In New York. He represented Chile at the 53rd Venice Biennale in 2009. Over recent years, his work has been shown worldwide: Bifocal, Museo de Arte Contemporaneo, Buenos Aires (2019); This Land is Your Land, Momentary, part of the Crystal Bridges Museum, USA (2019); This Land is Your Land, solo, Busan Museum, Korea; Age of Terror, Imperial War Museum, London (2018); Light and Space, Guggenheim Bilbao, Spain (2017); Art Basel Parcours, Switzerland; Yinchuan Biennale, China (2016); Under the Same Sun, South London Gallery (2016 and Solomon R. Guggenheim Museum, New York, 2014); Storylines, Solomon R. Guggenheim Museum, New York (2015); Light Show, Hayward Gallery, London and Sharjah Art Foundation, Sharjah (2013 – 2016).
His art features in a great many international collections, including the Solomon R. Guggenheim Museum (New York), The Hirshhorn Museum and Sculpture Garden (Washington, DC) and the Fonds National d’Art Contemporain (Paris). He has been represented by Galerie Templin since 2005. This Spring, the city of San Francisco inaugurated The Ladder, a new permanent installation by the artist.

This winter, a retrospective of his work will be on show at Centquatre, Paris, from 9 January  to 28 February 2021. Publishing house Skira is co-publishing a catalogue with Galerie Templon. Welcome is a 200-page work with texts by José-Manuel Gonçalvès, director of Centquatre-Paris, Pablo Leon de la Barra, curator, and Alfredo Jaar, artist, architect and filmmaker. Ivan will also be featuring a group of 10 pieces, all recent and never shown before, at the Galerie Templon from January 30 to March 27.

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Broad American and International Coalition Formed to Oppose Limitations on Domestic Blueberry Imports

Blueberries

Ahead of the incoming Biden Administration’s first major trade dispute, American and international blueberry berry growers, importers, distributors, purchasers, and suppliers have aligned to form The Blueberry Coalition for Progress & Health. The Coalition has been organized to oppose limitations on blueberry imports, including the upcoming International Trade Commission hearing on blueberry imports. All members of the Coalition agree that imports are not a substantial cause of serious injury to the domestic blueberry industry. In fact, the U.S. blueberry market is healthy, thriving, and is doing its best to keep up with the year-round marketplace demand for this healthy and nutritious fruit.

U.S. consumer consumption of blueberries has experienced more than a 300% increase in per capita consumption since 2005 and is now at an all-time high of 1.79 pounds per person. Restricting blueberry imports into the U.S. will limit consumers’ access to these healthy, delicious, and nutritional berries. Domestic growers cannot alone meet the rapidly growing U.S. consumer demand for a year-round supply of this healthy “super fruit.” Imports are crucial both to meet current demand and to continue to grow the market for the benefit of all growers, domestic and abroad.

“Our family has been farming in America for over 10 generations, and we are headquartered in the San Joaquin Valley in California. Our decision to farm in Mexico and Peru, in addition to the U.S., was in direct response from our retail customers to produce and deliver quality blueberries throughout the entire year,” said Dave Jackson co-owner of Family Tree Farms and a key member of the Coalition. “If we could grow blueberries year-round exclusively in the United States we would, but seasonal crops like blueberries require farming in other countries to meet growing consumer demand throughout the year.”

Blueberry demand has exploded in the United States, and supply has followed suit. While fresh and frozen blueberry imports have grown over the last five years, so have domestic shipments of both types of products. Production and sales volumes indicate both domestic and import supplies have their own independent growing seasons.

The seasonal nature of domestic production means that blueberries grown in the U.S. are essentially unavailable for 20 to 30 weeks a year for most U.S. consumers, and the vast majority of the increase in fresh blueberry imports has occurred during these months. Approximately 80% of imported fresh blueberries enter the U.S. in off-peak weeks, implying that the vast majority of imports do not compete with domestic blueberries. Given the lack of temporal overlap when the two sources of supply are present in the U.S. market, imported and domestic blueberries are better seen as complements than substitutes.

“The domestic industry has earned double-digit operating margins in every year of the time period included within the United States International Trade Commission (ITC) investigation, which compares favorably to broader farm industry benchmarks,” added Joe Barsi, President of California Giant Farms of Watsonville, Calif. and also a leading member of the Coalition. “At California Giant Berry Farms, our mission is to deliver high-quality berries and take care of our growers. We believe that the counter seasonal supply of imports has increased consumption in the U.S. and has helped the health of the domestic blueberry industry.”

U.S. fresh blueberry production and shipments are heavily concentrated within a 20-week period, running from late-April to early-September. Over 90% of U.S. fresh blueberries are sold during the 20-week peak season. Farmers in large blueberry growing states including North Carolina and New Jersey sell all their blueberries in the peak weeks. Farmers in other large blueberry growing states including Georgia, California, Oregon, and Washington sell more than 90% of their crop in peak weeks. Farmers in every U.S. state except Florida sells at least 80% of its fresh blueberry crop within the 20-week peak U.S. season.

“The U.S. blueberry market is thriving, and our goal is to ensure that we continue to fairly meet the marketplace demand for this healthy and delicious fruit,” added Barsi. “Blueberry imports are crucial to U.S. consumers, retailers, and the U.S. economy, and they clearly contribute to the success of the domestic industry. We are launching this Coalition to alert America’s blueberry lovers and to educate decision makers on the stakes of their upcoming actions, and to prevent the destruction of the thriving and essential blueberry industry.”

To learn more about the benefits of imported blueberries to U.S. consumers, growers and the economy, visit the website for the Blueberry Coalition for Progress and Health.

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IoT and 5G Boost Global Electronic Test and Measurement Market, Says Frost & Sullivan

5G

Frost & Sullivan’s recent analysis, IoT and Hi-speed Communication Powering the Global Electronic Test and Measurement Market, 2020, forecasts that the advancement of 5G and the implementation of Internet of Things (IoT) technology will help the market reach $18.94 billion by 2025, despite a slight decline of 0.7% due to COVID-19. Driven by digital transformation, IoT, Industry 4.0, and other Mega Trends, the use of connected electronic devices is expected to grow regardless of vertical, as will the demand for electronic test and measurement equipment.

“Electronic test and measurement (T&M) instruments find significant utilization in research, product development, prototyping, manufacturing, and field testing applications,” said Prabhu KarunakaranIndustry Analyst, Frost & Sullivan. “Semiconductor automatic test equipment (ATE) is likely to be the top revenue generator due to the sheer size of the market, ever-increasing end-user demand and the evolution of consumer electronics technologies. Radio frequency (RF) test equipment is expected to represent the second-largest revenue opportunity, driven by continuing R&D investments in communications and other verticals—both current and future programs in 5G and 6G—and the commercialization of 5G.”

Karunakaran added: “The automotive end-user vertical is also expected to emerge as a significant contributor given the aggressive progress of autonomous projects, which will fuel demand and continue to offer growth opportunities.”

For further revenue opportunities, electronic T&M vendors should explore the following growth areas:

  • 5G: Work with various stakeholders in the value chain to capitalize on the opportunities that advancement in mmWave technology and the proliferation of 5G use cases will bring.
  • Autonomous driving: Proactively monitor the development of electric vehicles (EV) and other new mobility technologies to develop solutions that address their natural testing needs.
  • Power applications: Innovate and develop solutions that offer design engineers better noise performance, more precision and the ability to catch fast, small, and unpredictable signals.
  • Edge IoT: Understand varied requirements for testing and design equipment that are cost-effective and require minimum customization.
  • Next-gen data centers: Work with end users to understand relevant requirements and develop products to support such R&D activities.

IoT and Hi-speed Communication Powering the Global Electronic Test and Measurement Market, 2020 is part of Frost & Sullivan’s global Measurement and Instrumentation Growth Partnership Service program.

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Sustainability and Business Go Hand in Hand 2021

Sustainability

Companies are always looking for new ways to grow, so many decide to go green. Business owners see strong results on bottom lines after implementing eco-friendly solutions. Sustainability and business go hand in hand in 2021, so read about how a few changes could make next year your most successful one yet.

Going green isn’t just a hobby anymore. It’s becoming an expected lifestyle that consumers don’t want to sidestep when buying goods and services. These steps will show your clients that you value their sustainable goals and grow your consumer base overnight.

 

Young People Want Hope

Evidence for global warming grows each year. In 2019, 57% of Americans expected the environment to get worse for the next generation. Young people adapt their routines to minimize their carbon footprint, but they’re also aware that more progress lies elsewhere. They know businesses could make a significant positive impact in the race to improve the environment. A recent global survey found that 61% of consumers want businesses to lead the way as the world goes green.

Companies that start sustainable practices will gain new and recurring clients who want a brighter future. Maintaining these efforts strengthens customer loyalty and makes any company more appealing to younger generations who hope to grow up in the same world they were born into.

 

Federal Tax Credits Help Profits

Business owners may struggle to invest in sustainable technology because it’s expensive. If you can overcome the initial financial hurdle, they’ll pay themselves off quickly. You’ll save money on recurring expenses like the electricity bill and earn green investment tax credits for your next yearly filing.

 

Sustainability Supports the Local Economy

Sustainability comes back around by supporting the local economy. Instead of paying for products from companies that outsource their labor, company owners can find locally sourced businesses that support small farms and fisheries. Your money goes directly to the locals who make your city thrive and funds the work that necessitates new jobs.

 

Employees Become Healthier

Going green doesn’t have to start by overhauling your electricity usage or developing new product packaging. Start in the office and make it a healthier place for employees. Throw out old cleaners if they use chemical ingredients. Some of those airborne pollutants irritate lung tissue and others will drain into the environment and pollute waterways.

Start 2021 by only using environmentally friendly cleaning products. Start 2021 by only using environmentally friendly cleaning products. Maintaining cleaner air and germ-free office surfaces with biodegradable products is better for everyone and the planet.

 

Green Technology Pays for Itself

Business owners may still have some difficulty making their first leap into sustainability because of the upfront costs. A recent study found that going green always pays for itself if you give it time. If the country switched to 100% renewable energy overnight, the $73 trillion would save $11 trillion every year, requiring only seven years to recuperate the initial investment.

Smaller companies wouldn’t have to spend that much or wait that long. Find an expert who can dig into the math and discover when your investment would turn a profit. The savings could mean the difference between shuttering your windows or having the emergency funds to make it through difficult times.

 

Look Forward to Green Changes

As 2021 begins, look forward to how sustainability and business go hand in hand. Everything from supporting local farmers to switching the office cleaning products will make your company greener and experience greater success.

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Brazil Partners with 3rd Floor Public Relations for its Expo 2020 Pavilion’s Integrated Communication

Brazil

The Brazil pavilion at Expo 2020 Dubai has entrusted 3rd Floor Public Relations for managing its integrated communication plans. 3rd Floor Public Relations was awarded the assignment after a rigorous six-month tender process that witnessed the participation of several agencies from around the world.

3rd Floor Public Relations is a global integrated communication agency with operations in Shanghai, Hong Kong, Milan and Dubai. The agency works in the region for local government entities, breakthrough UAE brands and Expo 2020 country pavilions.

3rd Floor Public Relations will manage Brazil pavilion’s communication, including traditional and digital PR and Social Media in the UAE and the rest of the region. 

Jacopo Stecchini, CEO of 3rd Floor Public Relations, said, “We are happy to have the opportunity to work for a truly unique pavilion, a country that has always proved to be one of the leading participants in the past editions of the World Expo. We, therefore, face this new path with extreme enthusiasm and a sense of great responsibility. The pavilion represents an important part of the beauty and uniqueness of the much-loved country of Brazil, and we are eager to get started.”

“We have been associated with the World Expos since our inception. Our work for various countries at the Expos in Shanghai in 2010 and Milan in 2015 have won us several awards and accolades. Our learnings and experience at the previous events will add value to our work for clients at Expo Dubai 2020,” he added.

 

The Brazil Pavilion at Expo 2020 Dubai

With 4000 square meters, the pavilion will have water as the main element. A thin water blade, representing the Brazilian rivers and where visitors can walk, will occupy most of the space, providing an experience that will be complemented by projections, sounds and aromas. Inspired by the Negro River (located in the Amazon Forest) and the nature of Brazil’s northern region, the building will have a pavement that reproduces the houses in stilts common to the riverside regions.

Under the organization of Apex-Brazil, the Brazilian pavilion, designed by architect José Paulo Gouvêa, will have space for lectures and exhibitions, a restaurant and a souvenir shop. It will be a space of shade and rest during the day, and in the evening, it will come alive as a floating luminous cube.

 

3rd Floor Public Relations

Founded in 2007, 3rd Floor is an award-winning communications agency. It connects media, digital ambassadors and a select community of global influencers through international offices opened in Dubai, Shanghai, Hong Kong and Milan, and working through a network of partners to reach single countries worldwide.

In the MENA Region, 3rd Floor builds tailored strategies to reach targeted audiences through digital and traditional Public Relations, social media, online and offline advertising and visual communications.

 

The Expo Dubai 2020

The global exhibition takes place every five years. They are major events where the biggest attraction is the participating countries’ pavilions, which have an exhibition space, cultural and gastronomic activities, seminars, and networking hip events. In 2020, with the theme Connecting Minds, Creating the Future, the Dubai Expo is organized into three thematic axes: opportunity, mobility and sustainability.

The Brazilian pavilion will be part of this last thematic axis, reaffirming the importance of biodiversity, culture of environmental preservation, competitiveness based on sustainability and the portrait of Brazilian multiculturalism.

Expo Dubai 2020 represents a singular moment of promotion of Brazilian diversity and an opportunity to tell the world of its unique features. The event is linked to the efforts of Apex-Brazil in the commercial promotion of agribusiness, innovative technologies, as well as the construction of an economically attractive country image and a natural destination for foreign investments. It will also contribute to reinforcing the regional, gastronomic and ethnic multiplicity and immigration diversity of Brazil.

Apex-Brazil is responsible for building the pavilion and organizing the Brazilian participation at Expo Dubai. In 2015, the agency organized the Brazilian participation at Expo Milano and, in 2010, at the Expo Shanghai.

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Global Superstar Neymar Jr. Joins Forces With Superdry To Front Organic Cotton Underwear Collection

Neymar
Right image sourced from talkSPORT

Brazilian football star Neymar Jr. joins the Superdry family in a three-year global deal that champions sustainability with a 100% organic underwear and sleepwear collection.

The partnership marks a milestone in Superdry’s history, which will see the brand kick start 2021 by amplifying the message of sustainable style to a global audience. Joining forces with the footballing legend and style icon will further promote Superdry’s sustainable vision for the future of fashion. Superdry has pledged to become a 100% organic cotton brand by 2030 and is already supporting 400 farmers in India, in a transition to organic farming, as part of the brands Grow Future Thinking initiative.

On joining the Superdry family Neymar Jr. quoted,

“Obviously, when we talk about clothes, whatever their type, the first thing we want is comfort. It’s not different with underwear and sleepwear. But when you add sustaintability to both first conditions, Superdry is, unquestionably, the best one I’ve found. I’m very happy with the development and potential of this partnership.”

The agreement with Neymar is a further step in the revival of the Superdry brand under founder, Julian Dunkerton, who [yesterday] was confirmed as permanent CEO of the business.

The relationship with Neymar Jr will see Superdry commit to supporting a cause close to the footballer’s heart, the Instituto Projeto Neymar Jr. (iNJR) based out of the Jardim Glória neighbourhood, in Praia Grande, where Neymar Jr grew up. Currently the non-profit civil association has over 2,000 children registered. It works to expand opportunities for children, adolescents and their families who live in a situation of social vulnerability, through education, culture, sport and health.

“Neymar’s passion for creating positive change through the Instituto Projeto Neymar Jr. aligns with our goals to produce the most sustainable product, whilst protecting our planet and supporting our people in all that we do.” says Julian Dunkerton. “Superdry will do the right thing to drive progressive change in our global communities leaving a positive environmental legacy for the future generation, through one of the many exciting initiatives we have planned.”

Furthermore, Superdry have pledged an annual donation to support the iNJR in helping to change the lives of young people in Brazil, channelled through sustainable style helping to protect our planet and our people.

“Neymar Jr has unique style on and off the pitch” says Superdry Creative Director, Phil Dickinson. “We love his approach to life and his creativity fits perfectly with our brand value of embodying the spirit of adventure. We already make amazing underwear and our aim is to make it even better. They are a super comfortable organic cotton fabric, using recycled poly waistbands which make them 100% sustainable and responsibly sourced. In addition to underwear, working with Neymar, we are expanding our collection to provide stylish organic cotton essentials within a sleepwear collection. All this means you can look stylish and be doing good things, even whilst you are lounging.”

Neymar Jr. currently plays football for Paris Saint-Germain and the Brazilian National Team. He has won The Champions League, the Copa Libertadores as well as winning domestic trophies in France, Spain and Brazil. In 2016 he picked up an Olympic Gold Medal with the Brazil National Team and has proved to be one of the all-time highest scorers for the CBF. Neymar Jr. has a massive global social media audience with over 143 million on Instagram alone. This reach combined, with a passion for social causes, makes him the perfect partner for Superdry to Grow Future Thinking.

Superdry is a contemporary brand focussed on delivering high style and premium quality products in four collections. Inspired by the cultures of America, Japan and Britain Superdry delivers beautifully crafted, relaxed style with engaging content. Methods of making, attention to detail, premium materials and hand drawn art are the signature details of the collections.  Superdry has a significant global presence in 65 countries. Superdry.com our digital experience retails safely and securely to over 100 countries worldwide.

Our Brand Mission is to inspire and engage style obsessed consumers, leaving a positive environmental legacy.

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NASA Discoveries, R&D, Moon to Mars Exploration Plans Persevere in 2020

international space station

In 2020, NASA made significant progress on America’s Moon to Mars exploration strategy, met mission objectives for the Artemis program, achieved significant scientific advancements to benefit humanity, and returned human spaceflight capabilities to the United States, all while agency teams acted quickly to assist the national COVID-19 response.

“NASA has impressed the nation with our resilience and persistence during the pandemic,” said NASA Administrator Jim Bridenstine. “We made history with a U.S. commercial partner, made groundbreaking discoveries, advanced science, furthered aeronautics research and technology development, and even joined in the fight against COVID-19. We met an incredibly challenging year with incredible achievements and established a path for continued success.”

The space agency’s aid to the federal pandemic response included development of a surface decontamination system, a ventilator developed by engineers in just 37 days, and an oxygen helmet to treat COVID-19 patients.

In 2020, astronauts launched from American soil to the International Space Station for the first time since 2011 and, for the first time ever, on an American commercial spacecraft. The return of crewed launches to U.S. shores arrived during the 20th year of a continuous human presence aboard the space station, enabling more critical science to prepare for future Artemis missions.

NASA advanced its plan for a robotic and human return to the Moon under the Artemis program, is on track for its first two robotic deliveries next year, named astronauts to the Artemis Team, and identified science priorities and activities for the Artemis III mission to land the first woman and next man on the lunar surface in 2024.

Robotic and human exploration go hand-in-hand, with the former leading the way to smarter, safer human missions. NASA launched its Mars 2020 Perseverance rover mission to the Red Planet in July, and it’s now more than halfway to its destination. Track the rover’s journey in real time using the Eyes on the Solar System application.

NASA took a major step in solidifying international cooperation for exploration with the signing of the Artemis Accords between NASA and eight partner countries. The accords implement the Outer Space Treaty and other international agreements to establish a set of principles to guide cooperation among nations participating in the agency’s lunar exploration plans, such as the full, timely, and public release of scientific data. By committing to the principles of the Artemis Accords, NASA and its partners help ensure humanity can enjoy a peaceful and prosperous future in space.

In a first for NASA, the Origins, Spectral Interpretation, Resource Identification, Security, Regolith Explorer (OSIRIS-REx) spacecraft briefly touched and collected samples from the asteroid Bennu Oct. 20. The samples will return to Earth in 2023.

The James Webb Space Telescope, the agency’s next great observatory, made progress toward its launch in 2021, now targeted for Oct. 31

Read more about NASA’s achievements, missions, research, and discoveries here 

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