Brazil Partners with 3rd Floor Public Relations for its Expo 2020 Pavilion’s Integrated Communication

Brazil

The Brazil pavilion at Expo 2020 Dubai has entrusted 3rd Floor Public Relations for managing its integrated communication plans. 3rd Floor Public Relations was awarded the assignment after a rigorous six-month tender process that witnessed the participation of several agencies from around the world.

3rd Floor Public Relations is a global integrated communication agency with operations in Shanghai, Hong Kong, Milan and Dubai. The agency works in the region for local government entities, breakthrough UAE brands and Expo 2020 country pavilions.

3rd Floor Public Relations will manage Brazil pavilion’s communication, including traditional and digital PR and Social Media in the UAE and the rest of the region. 

Jacopo Stecchini, CEO of 3rd Floor Public Relations, said, “We are happy to have the opportunity to work for a truly unique pavilion, a country that has always proved to be one of the leading participants in the past editions of the World Expo. We, therefore, face this new path with extreme enthusiasm and a sense of great responsibility. The pavilion represents an important part of the beauty and uniqueness of the much-loved country of Brazil, and we are eager to get started.”

“We have been associated with the World Expos since our inception. Our work for various countries at the Expos in Shanghai in 2010 and Milan in 2015 have won us several awards and accolades. Our learnings and experience at the previous events will add value to our work for clients at Expo Dubai 2020,” he added.

 

The Brazil Pavilion at Expo 2020 Dubai

With 4000 square meters, the pavilion will have water as the main element. A thin water blade, representing the Brazilian rivers and where visitors can walk, will occupy most of the space, providing an experience that will be complemented by projections, sounds and aromas. Inspired by the Negro River (located in the Amazon Forest) and the nature of Brazil’s northern region, the building will have a pavement that reproduces the houses in stilts common to the riverside regions.

Under the organization of Apex-Brazil, the Brazilian pavilion, designed by architect José Paulo Gouvêa, will have space for lectures and exhibitions, a restaurant and a souvenir shop. It will be a space of shade and rest during the day, and in the evening, it will come alive as a floating luminous cube.

 

3rd Floor Public Relations

Founded in 2007, 3rd Floor is an award-winning communications agency. It connects media, digital ambassadors and a select community of global influencers through international offices opened in Dubai, Shanghai, Hong Kong and Milan, and working through a network of partners to reach single countries worldwide.

In the MENA Region, 3rd Floor builds tailored strategies to reach targeted audiences through digital and traditional Public Relations, social media, online and offline advertising and visual communications.

 

The Expo Dubai 2020

The global exhibition takes place every five years. They are major events where the biggest attraction is the participating countries’ pavilions, which have an exhibition space, cultural and gastronomic activities, seminars, and networking hip events. In 2020, with the theme Connecting Minds, Creating the Future, the Dubai Expo is organized into three thematic axes: opportunity, mobility and sustainability.

The Brazilian pavilion will be part of this last thematic axis, reaffirming the importance of biodiversity, culture of environmental preservation, competitiveness based on sustainability and the portrait of Brazilian multiculturalism.

Expo Dubai 2020 represents a singular moment of promotion of Brazilian diversity and an opportunity to tell the world of its unique features. The event is linked to the efforts of Apex-Brazil in the commercial promotion of agribusiness, innovative technologies, as well as the construction of an economically attractive country image and a natural destination for foreign investments. It will also contribute to reinforcing the regional, gastronomic and ethnic multiplicity and immigration diversity of Brazil.

Apex-Brazil is responsible for building the pavilion and organizing the Brazilian participation at Expo Dubai. In 2015, the agency organized the Brazilian participation at Expo Milano and, in 2010, at the Expo Shanghai.

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Global Superstar Neymar Jr. Joins Forces With Superdry To Front Organic Cotton Underwear Collection

Neymar
Right image sourced from talkSPORT

Brazilian football star Neymar Jr. joins the Superdry family in a three-year global deal that champions sustainability with a 100% organic underwear and sleepwear collection.

The partnership marks a milestone in Superdry’s history, which will see the brand kick start 2021 by amplifying the message of sustainable style to a global audience. Joining forces with the footballing legend and style icon will further promote Superdry’s sustainable vision for the future of fashion. Superdry has pledged to become a 100% organic cotton brand by 2030 and is already supporting 400 farmers in India, in a transition to organic farming, as part of the brands Grow Future Thinking initiative.

On joining the Superdry family Neymar Jr. quoted,

“Obviously, when we talk about clothes, whatever their type, the first thing we want is comfort. It’s not different with underwear and sleepwear. But when you add sustaintability to both first conditions, Superdry is, unquestionably, the best one I’ve found. I’m very happy with the development and potential of this partnership.”

The agreement with Neymar is a further step in the revival of the Superdry brand under founder, Julian Dunkerton, who [yesterday] was confirmed as permanent CEO of the business.

The relationship with Neymar Jr will see Superdry commit to supporting a cause close to the footballer’s heart, the Instituto Projeto Neymar Jr. (iNJR) based out of the Jardim Glória neighbourhood, in Praia Grande, where Neymar Jr grew up. Currently the non-profit civil association has over 2,000 children registered. It works to expand opportunities for children, adolescents and their families who live in a situation of social vulnerability, through education, culture, sport and health.

“Neymar’s passion for creating positive change through the Instituto Projeto Neymar Jr. aligns with our goals to produce the most sustainable product, whilst protecting our planet and supporting our people in all that we do.” says Julian Dunkerton. “Superdry will do the right thing to drive progressive change in our global communities leaving a positive environmental legacy for the future generation, through one of the many exciting initiatives we have planned.”

Furthermore, Superdry have pledged an annual donation to support the iNJR in helping to change the lives of young people in Brazil, channelled through sustainable style helping to protect our planet and our people.

“Neymar Jr has unique style on and off the pitch” says Superdry Creative Director, Phil Dickinson. “We love his approach to life and his creativity fits perfectly with our brand value of embodying the spirit of adventure. We already make amazing underwear and our aim is to make it even better. They are a super comfortable organic cotton fabric, using recycled poly waistbands which make them 100% sustainable and responsibly sourced. In addition to underwear, working with Neymar, we are expanding our collection to provide stylish organic cotton essentials within a sleepwear collection. All this means you can look stylish and be doing good things, even whilst you are lounging.”

Neymar Jr. currently plays football for Paris Saint-Germain and the Brazilian National Team. He has won The Champions League, the Copa Libertadores as well as winning domestic trophies in France, Spain and Brazil. In 2016 he picked up an Olympic Gold Medal with the Brazil National Team and has proved to be one of the all-time highest scorers for the CBF. Neymar Jr. has a massive global social media audience with over 143 million on Instagram alone. This reach combined, with a passion for social causes, makes him the perfect partner for Superdry to Grow Future Thinking.

Superdry is a contemporary brand focussed on delivering high style and premium quality products in four collections. Inspired by the cultures of America, Japan and Britain Superdry delivers beautifully crafted, relaxed style with engaging content. Methods of making, attention to detail, premium materials and hand drawn art are the signature details of the collections.  Superdry has a significant global presence in 65 countries. Superdry.com our digital experience retails safely and securely to over 100 countries worldwide.

Our Brand Mission is to inspire and engage style obsessed consumers, leaving a positive environmental legacy.

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NASA Discoveries, R&D, Moon to Mars Exploration Plans Persevere in 2020

international space station

In 2020, NASA made significant progress on America’s Moon to Mars exploration strategy, met mission objectives for the Artemis program, achieved significant scientific advancements to benefit humanity, and returned human spaceflight capabilities to the United States, all while agency teams acted quickly to assist the national COVID-19 response.

“NASA has impressed the nation with our resilience and persistence during the pandemic,” said NASA Administrator Jim Bridenstine. “We made history with a U.S. commercial partner, made groundbreaking discoveries, advanced science, furthered aeronautics research and technology development, and even joined in the fight against COVID-19. We met an incredibly challenging year with incredible achievements and established a path for continued success.”

The space agency’s aid to the federal pandemic response included development of a surface decontamination system, a ventilator developed by engineers in just 37 days, and an oxygen helmet to treat COVID-19 patients.

In 2020, astronauts launched from American soil to the International Space Station for the first time since 2011 and, for the first time ever, on an American commercial spacecraft. The return of crewed launches to U.S. shores arrived during the 20th year of a continuous human presence aboard the space station, enabling more critical science to prepare for future Artemis missions.

NASA advanced its plan for a robotic and human return to the Moon under the Artemis program, is on track for its first two robotic deliveries next year, named astronauts to the Artemis Team, and identified science priorities and activities for the Artemis III mission to land the first woman and next man on the lunar surface in 2024.

Robotic and human exploration go hand-in-hand, with the former leading the way to smarter, safer human missions. NASA launched its Mars 2020 Perseverance rover mission to the Red Planet in July, and it’s now more than halfway to its destination. Track the rover’s journey in real time using the Eyes on the Solar System application.

NASA took a major step in solidifying international cooperation for exploration with the signing of the Artemis Accords between NASA and eight partner countries. The accords implement the Outer Space Treaty and other international agreements to establish a set of principles to guide cooperation among nations participating in the agency’s lunar exploration plans, such as the full, timely, and public release of scientific data. By committing to the principles of the Artemis Accords, NASA and its partners help ensure humanity can enjoy a peaceful and prosperous future in space.

In a first for NASA, the Origins, Spectral Interpretation, Resource Identification, Security, Regolith Explorer (OSIRIS-REx) spacecraft briefly touched and collected samples from the asteroid Bennu Oct. 20. The samples will return to Earth in 2023.

The James Webb Space Telescope, the agency’s next great observatory, made progress toward its launch in 2021, now targeted for Oct. 31

Read more about NASA’s achievements, missions, research, and discoveries here 

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Timken Expands Manufacturing Footprint in Mexico

timkin

State-of-the art facility employs cutting-edge technology and automation to serve customers regionally, globally.

The Timken Company, a world leader in engineered bearings and power transmission products, has announced the start of production at its new manufacturing facility in San Jose Iturbide, Mexico. The facility manufactures tapered roller bearings using the industry’s most advanced automation and manufacturing technologies.  

“Our new facility builds on our manufacturing strategy to serve customers where they need us across the world,” said Christopher Coughlin, Timken executive vice president and group president. “The San Jose Iturbide plant will use state-of-the-art technology and automation to achieve the high standards for quality and consistency we employ at all of our sites. It will help us advance our global bearing leadership by providing a high level of value and service for our customers in the region and globally.”  

The San Jose Iturbide facility is the company’s only manufacturing plant in Latin America and will serve customers across the Americas and globally. Timken established its presence in Latin America in 1944 and serves the region through offices and warehouses located in ArgentinaBrazil and MexicoLatin America now accounts for just over 5 percent of the company’s sales.

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Vizsla Continues to Expand Panuco District With New Drill Targets for 2021

The mine

Vizsla Resources Corp. is pleased to build on the last six months of drilling success with additional surface and underground sampling results that provide new drill targets for 2021 at the Panuco silver-gold project in Mexico.

 

Sampling Highlights

Aguita Zarca

  • 3,042 g/t silver equivalent (2,090.8 g/t silver and 11.55 g/t gold) over 1.0 m true width and
  • 1,304 g/t silver equivalent (723.0 g/t silver and 6.7 g/t gold) over 1.2 m true width

El Batel

  • 456 g/t silver equivalent (263.7 g/t silver and 2.23 g/t gold) over 2.9 m true width

La Bomba

  • 368 g/t silver equivalent (315.0 g/t silver and 0.77 g/t gold) over 4.1 m true width including;
  • 958 g/t silver equivalent (892.0 g/t silver and 1.28 g/t gold) over 1.3 m true width

Huaco

  • 275 g/t silver equivalent (225.5 g/t silver and 0.67 g/t gold) over 10.5 m true width including;
  • 473 g/t silver equivalent (370.7 g/t silver and 1.34 g/t gold) over 4.0 m true width

 

“2020 has been a transformational year for Vizsla with multiple discoveries made across the Panuco district.  The Company has completed 27,400 metres up until December 5th and is focused on expanding the mineralized zones at Napoleon, Papayo, Tajitos and our new discovery at Aquita Zarca.  Material updates for these zones will be released as they become available in January 2021,” commented Vizsla President and CEO, Michael Konnert. “Vizsla has continued to discover new veins and extend sampling across the fourteen-kilometre-wide breadth of the Project and these targets will be included in our expanded 2021 drilling program.  Panuco really is a district scale opportunity with the unique advantage of having a mill providing a rapid pathway from discovery to production.”

 

Panuco Exploration Strategy

The consolidation of the entire district has provided Vizsla a number of significant advantages over early explorers of Panuco.  For the first time entire vein trends can be mapped and sampled regardless of internal claim boundaries, a coherent regional geological understanding is being formed, comparisons can be made between targets across the entire property and perhaps most importantly targets can be benchmarked and prioritized across the district.

The exploration team is divided into the surface mapping/sampling group, underground mapping/sampling group and a large drilling team.  The targets move through six stages;

  1. Identified Target – An opportunity found on maps, interpreted, or introduced by local miners   
  2. First Pass Prospecting – Visited by Vizsla geologists and preliminary samples and observations have been made
  3. Detailed Mapping – Detailed maps and systematic sampling of the target has been completed
  4. Drilling – Drilling has been completed on the target
  5. Advanced Drilling – Step-out drilling has been completed to understand broad size of target
  6. Resource Drilling – A 5-30 million ounce silver equivalent, economic orebody is considered likely and systematic drilling is in progress

Vizsla has identified 122 targets across the Panuco district and undertaken prospecting at 91 of these targets.  At each stage in the exploration process, the targets are benchmarked for size potential, grade potential and prioritized – with the largest, most economic targets advanced to the next stage of exploration.

In 2020 this has resulted in eighteen targets being drilled with five of these being at the advanced or resource drilling stage.

The methodical approach has allowed the Company to quickly achieve success in a large, poorly explored district and this process will continue to be used in 2021 as the Company aims to expand known mineralized zones and discover new orebodies at Panuco.

 

Sampling details

The Aguita Zarca vein is the northernmost splay in the greater Aquita Zarca Zone on the Cordon del Oro vein Corridor.  The vein has been mapped over 250 metres, averages 1.5 metres width, up to 3 metres at the widest point.  Recently announced drilling in the area was targeting the western end of this vein and intersected strong mineralization in the main Cordon del Oro vein and immediate hanging wall zone.  Further drilling is required towards the east where surfaces samples returned 3,042 g/t silver equivalent (2,090.8 g/t silver and 11.55 g/t gold) over 1.0 metres.

El Batel is a new vein zone identified in the far northeast of the property.  It has been mapped over 120 metres with additional strike up to 400 metres inferred from prospecting.  The vein averages 2.5 metres in width.  The vein appears to transition from lower grade when outcropping on hilltops to high grade at lower elevations where small scale mining has been undertaken.

La Bomba is an underground target on the Animas vein corridor.  The underground mine is being rehabilitated for safer access and detailed mapping and sampling has identified a 200m long zone with a 2-metre average width and up to 7 metres maximum width.  The vein appears to be open at the lowest elevations within the mine and drilling is planned to define the depth extensions of mineralization.

The Huaco extension is a northeast trending vein associated with the Cinco Senores Vein Corridor.  It was the location of ancient historical mining and has high grades at surface over 130 metres of strike.  The vein averages 5 metres of width and is up to 14 metres at the widest point.  It represents an excellent drill target along the northeast extension of ancient workings.

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Every Step Counts – Toyota Releases its 2020 North American Environmental Report

Toyota

Toyota endeavors to help address major environmental issues facing the global community, such as climate change, water scarcity, resource depletion and habitat loss. To minimize environmental impact across its business and maximize positive outcomes, Toyota Motor North America (TMNA) has focused its 2020 environmental sustainability efforts on five key areas – carbon, water, materials, biodiversity and outreach.

This year’s North American Environmental Report highlights include:

  • Waste Reduction and Recycling: At Toyota Motor Manufacturing Canada (TMMC), team members developed a method for recycling the plastic resin waste used to mold front and rear bumpers by melting and returning the plastic resin, known as TSOP-7 to its original form without any degradation in quality. This process, which is regenerative by design, demonstrates a circular economy and has ensured that 100 percent of the scrap bumper material that leaves TMMC comes back to TMMC.

  • Reduced absolute greenhouse gas emissions by nine percent in Fiscal Year 2020 compared to Fiscal Year 2019. This improvement is attributed to energy efficiency improvements, investments in renewable energy and changes in production volumes and model mix.

  • New electrified product launches including the RAV4 Prime Plug-In Hybrid, Sienna Hybrid and Venza Hybrid. In keeping with our aim to offer an electrified version of our entire lineup by around 2025.

“At Toyota, it’s imperative that we do our part to offer more sustainable solutions to our customers, while identifying ways to reduce our own impact on the environment – from infrastructure, to manufacturing, and beyond,” said Stephen Beatty, Vice President, Corporate at Toyota Canada. “It’s not enough to talk the talk – so we’re very proud to ‘walk the walk’ alongside our valuable partners across Canada.”

Toyota’s North American environmental efforts are anchored to Toyota’s Environmental Challenge 2050 and demonstrate respect for the planet by managing priority issues specific to Canadathe United States and Mexico, and engaging in outreach by promoting awareness, developing strategic partnerships and sharing know-how with business partners and other stakeholders to create positive change.

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Just One More – This Holiday Season, Your Time Might Be The Best Gift You Can Give

festive zoom

This holiday season The GenWell Project is challenging Canadians to make the world a happier and healthier place by reaching out and making Just One More connection

Everybody has the ability to make a difference in someone’s life this holiday season. That’s the message behind The GenWell Project’s Just One More challenge that launched last week – continuing a message it has been sharing with Canadians during the pandemic.

The GenWell Project is encouraging people to think of Just One More person, team or group that they can reach out to this holiday season. Just One More – it could be a group of old friends, an elderly neighbour, some old colleagues, a relative in another city or the extended family that you haven’t seen for a while. Whoever it is, the important thing is to take the idea and make it happen, for your health or the health of those you connect with.

We all need human connection. It is vital to our physical and mental well-being, happiness and longevity, and in a holiday season that will be defined by lockdowns and physical distancing, we need to make the effort to connect (virtually or stay connected), with others more than ever. The GenWell Project wants to be the reminder about the importance of human connection and that we all have the power to make a difference in the lives of others and in our own lives, through a simple conversation and letting people know they are not alone.

“By reaching out to that one extra person this season, you’ll not only be doing yourself some good, you will also be helping the people you connect with. Who knows, that one call, Facetime or Zoom chat might make all the difference in the world to someone who has been feeling the negative impact of this period of increased physical distancing,” said Pete Bombaci, founder of The GenWell Project. “We are asking people for their time and connection. This holiday season, they really might be the best gifts that you can give to others.”

There are plenty of ways to reach out to Just One More this holiday season – here are a few suggestions to get things started: 

  • Make your holiday cards count – along with a message of season’s greetings, include an invitation to connect (safely) sometime over the holidays or early in the New Year.
  • Leave a note to let your neighbours know you are around to lend a hand if needed.
  • Life can be pretty busy at times, so why not take the initiative and book a time to connect.
  • Simulcast a movie or game with a friend or colleague.
  • Drop off a treat – it’s a fun and thoughtful way to reach out to a neighbour or friend.

Don’t assume everyone you know feels connected. Please think of those that maybe struggling with the pandemic and reach out to them. Together we can make the world a happier and healthier place one virtual conversation at a time. Stay safe, stay healthy and stay connected.

For more information, or to connect with us online, please visit https://genwellproject.org/.

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Canada Nickel Signs Groundbreaking Memorandum of Understanding with Taykwa Tagamou Nation on The Crawford Nickel-Cobalt Sulphide Project

partnership

Canada Nickel Company Inc. is pleased to announce that the Company has signed a Memorandum Of Understanding (“MOU”) with Taykwa Tagamou Nation (“TTN”) , with the objective of establishing a long-term, mutually beneficial business relationship.

“Canada Nickel is fully committed to the responsible development of the Crawford Nickel-Cobalt Sulphide project to deliver NetZero Nickel and Cobalt products. From the very beginning, our approach has been to work with First Nations and local stakeholders as partners in order to create shared value through economic opportunities, while also being respectful and responsible stewards of the natural environment.  We welcome their innovative partnering approach and their support of our efforts to move forward on the development, permitting and construction of the project.” said Mark Selby, Chair and CEO of Canada Nickel. “Canada Nickel acknowledges TTN in their commitment to protect and enhance the land and resource-based economy within their Traditional Territory. We are grateful for the open and constructive communications we have had with them and look forward to moving forward together in the same spirit of partnership.”

TTN Electrical Transmission Project

As described in the MOU between TTN and Canada Nickel, TTN has already arranged access to capital so that it can own and develop the electrical transmission assets that will be necessary to supply Crawford with cost-effective and reliable power.  Subject to entering definitive agreements based on this non-binding MOU, Canada Nickel would rent these assets from TTN at a fair market rate over the life of the mine or twenty years (whichever comes first) and TTN would be granted an option to acquire a direct minority interest in Canada Nickel at fair commercial terms.  The Company and TTN are considering other mutually beneficial business ventures.

“Our community favours a development project like Canada Nickel’s that provides a positive economic impact, minimal environmental impacts with a commitment to deliver NetZero products, and has the foresight to engage with Taykwa Tagamou during the early stages of development,” said Chief Bruce Archibald, Taykwa Tagamou Nation. 

TTN has made similar commitments to facilitating sustainable development through its investments to bring clean hydro electric power to industry and communities. TTN has also been a keen advocate with the Independent Electrical System Operator of Ontario (IESO) for upgrading and expanding the energy transmission network on their Traditional Lands.

The Chief concluded that, “We are ready to support Canada Nickel’s Crawford project through the backing of our strong investment consortium in Canada and the US, and with the deep utility project and operation experience we have on our team.”  In 2017, TTN, through its subsidiary Coral Rapids Power, co-invested with Ontario Power Generation, in the 28 MW, Peter Sutherland Sr. Generating Station. “Through our success stories and business partnerships, we are taking a business approach to each development opportunity within the Territory that ensures us a seat at the table.  We intend on expanding our generation footprint and launch an independent network for all new and rebuilt transmission projects within our Territory. This network will be fully integrated into the Ontario power grid under the oversight of the IESO.”

Ontario Supports First Nation and Industry Alliances

Greg Rickford, Minister of Energy, Northern Development and Mines; Minister of Indigenous Affairs congratulated both parties on reaching such a historic agreement.

“I congratulate Taykwa Tagamou Nation and Canada Nickel on the signing of their historic Memorandum of Understanding. Our government is proud to support First Nation-industry partnerships like TTN and Canada Nickel’s that create real economic development and job opportunities in Northern Ontario,” said Greg Rickford, Minister of Energy, Northern Development and Mines; Minister of Indigenous Affairs.

“Innovative partnerships like this one are outstanding examples of how First Nations and Ontario’s mining industry are leading the way in sustainable business development and corporate social responsibility. With TTN’s partnership and leadership in the region, the Crawford Nickel-Cobalt project is well-positioned to deliver the zero-carbon nickel and cobalt that the electric vehicle industry will need in the coming decades.”

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U.S. and UK businesses call for improvement as employee education singled out as the biggest weakness during lockdown

Business

Thirty per cent of respondents admit to using unencrypted devices according to latest Apricorn poll.

Apricorn the leading manufacturer of software-free, 256-bit AES XTS hardware-encrypted USB drives, today announced new findings from a Twitter poll exploring the data security and business preparedness for remote working during the pandemic. More than 30 per cent of respondents singled out employee education as being the biggest area where companies needed to make changes to improve cybersecurity.

The poll was issued over 6 days and targeted employees in both the U.S. and UK. In addition to concerns about employee education, respondents also flagged updates to hardware (29%), endpoint control (21%) and enforcing encryption (19%) as areas of weakness, where organisations need to make changes to improve cybersecurity. Given that almost 30 per cent of respondents admitted to using unencrypted devices during the pandemic, this raises many concerns particularly at a time when we are seeing a dramatic increase in the volume of data being downloaded, and a potential for more data on the move.

Kurt Markley, Director of Sales at Apricorn commented – “Employees have a critical role to play in their organisation’s cyber security processes, from recognising the tools required, through to the policies in place to protect sensitive data. Whether it be through the delivery of awareness programs or ongoing training, establishing a culture of security within the workforce is essential.
Endpoint security is critical, and deploying removable storage devices with built-in hardware encryption, for example, will ensure all data can be stored or moved around safely offline. Even if the device is lost or stolen, the information will be unintelligible to anyone not authorised to access it.”

In addition, more than 40 per cent of respondents admitted that, as an individual, they were not fully prepared to work at home securely and productively. Almost a fifth (18 per cent) said they lacked the right technology to do so, 16 per cent were not sure how to, and just over 20 per cent said they were still not able to work remotely.
“Many businesses will now have witnessed the positive productivity and financial impact of a remote workforce, but without the right tools, processes and security in place, this can very easily backfire” Markley continued.

With the poll results showing that more than 60 per cent of respondents are planning to work remotely, all, or some of the time following the pandemic, the threat to corporate data is only going to mount. Almost 20 per cent admitted that the experience of working from home highlighted major gaps in their employer’s cybersecurity strategy/policies.
When questioned as to whether their company had experienced a data breach as a result of remote working during the pandemic, over 20 per cent said yes, but a further 22 per cent said they didn’t know if they had suffered a breach.

According to Jon Fielding, Managing Director, EMEA at Apricorn, “IT and security teams had to scramble to respond to this crisis and in doing so, left a lot of companies wide open to breach. Nine months into employees working remotely, some know already that they have been attacked. Others think they may have been but can’t be sure. In the same way that we had to learn how to protect ourselves from illness and modify our behaviour, we had to also learn how to protect our data outside of the firewall and more important, to remain vigilant about it.”

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It Is Time to Re-Think Traditional R&D

IPOfferings LLC

Words by Alec Schibanoff

Every business – regardless of its size or industry – has some type of R&D (Research and Development) function. Every business is continually searching for the next product or service to take to market – a new product or service that will generate more sales and even greater profits, will expand the customer base, and will give it a distinct competitive advantage.

Some businesses have an actual Department called “R&D” while other businesses use other terms such as “New Product Development” or “Office of Technology” that is lead by a CTO (Chief Technology Officer). In some enterprises, the Engineering Department heads up new product development while in other businesses it is a function of marketing.

Regardless of where the process resides within the business enterprise, the process is pretty much the same. Starting with the products and services the company presently sells, the staff attempts to look into the future to see how these current products and services can be improved or enhanced with the latest technology, or what the next generation of products and services will be that replaces the current generation.

R&D is critical to the long-term survival of any business, and it is expensive and time-consuming. New product concepts have to be tested. Prototypes have to be built. The invention covered by the new product needs to be patented. A supply chain of parts and components for the new product has to be established. And then there is packaging, pricing, and promotion to consider. In fact, traditional R&D is so time-consuming that it is not uncommon today – with the considerably shortened life cycle of most products – to have a new product come to market only to find that it is obsolete!

There is, however, an alternative to the traditional in-house, home-grown, labor-intensive, and time-consuming process of developing new products and services: Acquire the technology of a new product or service that has already been invented and patented!

The U.S. Patent and Trademark Office granted over 350,000 utility patents in 2019. The European Patent Office processed 180,000 patent applications last year. All of the industrialized nations have patent agencies that are busier than ever. While most of the patents granted are issued to businesses and universities, a substantial fraction of the patents granted each year around the world are issued to individual inventors. These inventors do not have a factory in their backyards that they can use to commercialize these patents – “practice the patent” is the patent law term – so these patented inventions are available for acquisition by a business that can commercialize them and take new products and services to market based on these patents. And do it very quickly and in considerably less time than the conventional method.

While a patent is not cheap – in the U.S., a utility patent typically sells for hundreds of thousands of dollars – the cost of buying a patent is very likely much less than the payroll for two or three years of an R&D staff. If a company does not have the cash-on-hand to outright purchase a patent, that company can license the patent and pay a royalty, so the patent costs are back-loaded.

Most patent brokers – IPOfferings offers this service and we know of other patent brokers that also do – will conduct a free search of the current patent database in your country to identify for a business patents and current patent applications for new products or services that could be a good fit for a business. Most provide this service free-of-charge. Here is a Low Risk/High Reward opportunity for any business!

We do not suggest that you fire your R&D staff, but it would certainly be a worthwhile exercise to have a search conducted to see what recently granted patents or active patent applications there are for new products and services in your industry. You might find the ideal next product for your company. Or you might find a new product concept that is not a perfect fit, but with some tweaking by your R&D staff, it can be the next new product for your business. And if the patent broker comes up with NO viable new product patents, you are only out some of our time and none of your cash.

Be sure to consider both granted patents and active patent applications. A company can acquire a patent application, introduce a new product based on that patent application, and mark the product “Patent Pending” while it awaits final approval of the patent application.

Why invent the next wheel when someone else may have already invented it? The time has come to re-think traditional R&D from outside of, and not within, the box.

Alec Schibanoff

Alec Schibanoff is Vice President of IPOfferings LLC, a leading patent broker and a provider of patent valuation and IP consulting services.

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