Has Donald Trump Influenced the American Dream?

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Donald John Trump is the 45thpresident of the United States of America, securing victory in the November 2016 election.

Ever since taking office on 20th January, 2017, the Republican leader has caused quite the stir with both his domestic policies and through his approach to international relations with the wider world. But how has he impacted the core American ideals and cultural beliefs, such as the historically divisive ‘American Dream’, and to what extent has this permeated into the lives of civilians?


Self-made and Successful: the American Dream

The American Dream is a term which dates back to 1931 when historian James Truslow Adams defined it for the first time in his book Epic of America. One of the most famous quotes derived from it is as follows: “the American Dream is that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement.” This sums up the ethos in its original form, as a plight for earned success under which Americans receive their potential and enjoy happiness.

However, the concept has been deconstructed by many social and ethnic groups, and it has become a point of disparity and injustice over the course of history. There have also been a string of dramatisations of the concept embodied in television and cinema, with examples such as The Pursuit of Happiness, Forrest Gump, The Great Gatsby, and The Social Network all providing different representations of the notion and its values.

Its premise, however, is supposed to govern an all-American mentality, and we’re going to take a look at how Donald Trump’s presidency has affected this so far, focusing mainly on the ideas of self-made success.


Can Trump truly advocate the American Dream?

Effectively, the American dream hinges on a rags to riches story — a started at the bottom and built it up philosophy. That said, is this something Trump could technically promote?

Born in Queens, New York, it wouldn’t be unfair to suggest that Donald had a considerably easier path to success, than shall we say, his predecessor and perhaps his biggest targeted enemy, Barack Obama.

The republican president didn’t spend his childhood on the streets — quite the opposite. He was born into a rather wealthy family. He was sent to private boarding school, before attending military academy, and later university in Philadelphia.

During his time at university he began working for the family real-estate business, which managed middle-class properties in Brooklyn and Queens. Some would be quick to suggest, “but he took the family business and transformed it into something spectacular”, which yes, he did but, can that really be considered a prime example of the so-called ‘American Dream’?

When he first entered the Forbes Rich List back in 1982 with a net worth of a more than meek $200 million, he was aged only 36 — impressive by any measurement. Although, one must remember, the springboard was already in place and it was two generations ahead of Donald. It wasn’t about employing carpe diem, this was simply a case of taking what you’re given and bettering it.

Now, of course, this wholly depends on how you perceive this concept of dreaming and we don’t believe that Trump fits within the mould.


American Business

Footfall in American malls has declined significantly over 2019, with 8,600 stores being forecast to close. Around 66 per cent of Americans hope to open their own small business. The main reasons holding people back are financial security and fear of failure at 45 per cent and 37 per cent, respectively.

In an attempt to stimulate economic growth, Trump altered the tax landscape in America by cutting taxes for corporations and small businesses, which further enriched the wealthiest while not helping the average person. Tax relief for the rich to middle classes highlights the rising financial inequality that the American Dream is trying to dispel.


Fashion Choices

Remembering that classic quote, ‘dress for the job you want, not the job you have’? It would appear that American fashion choice is reflected in business goals of the American Dream. Sales data from CT Shirts, retailer for men’s suits, have illustrated that, in general, American customers have a much more formal style when compared to their UK sales data.

The highest spend over the last year for formal shirts was plain. Solid colours were the front runner — is it a coincidence that Trump is only seen in plain shirts? The Washington Post claimed that they have sifted through archives and cannot find any images of Trump in jeans over the last 20 years, and American men are certainly presenting themselves as smart in the office.

Casual shirts sold the most in check pattern, a much less conventional style when thinking of the American Dream. Are a more diverse range of people being influenced by the notion of the American Dream and prosperity?

Pink shirts were among the highest spend for both New York and California, with research finding that pink shirts have connotations of being qualified, having more confidence, and earning more money — both locations having some of America’s wealthiest areas. Unsurprisingly, white shirts remained high across both locations, a classic, timeless choice for many sectors, helping those access a successful appearance with a staple garment of clothing.

Long sleeves outsold short sleeves in both cities, an undeniably professional look. Even though California experiences high temperatures, short sleeves were bought less by customers who opted for more sophisticated choices of clothing. Slim fit formal shirts were also the most popular, giving the illusion of a tailored fit.

So then, if, as we mentioned earlier, the American Dream was originally attributed to loving and enjoying life thanks to what one had earnestly worked for, it doesn’t seem unfair to say that Donald Trump didn’t earn everything he’s got from scratch.

Yes, Trump may have rolled up his sleeves to build his empire and he may have worked his way through life as a businessman, but it’s also true  that he had an advantage that many Americans don’t always have at the start of their lives. Starting off as a young businessman, Donald Trump had that little push, an established family business, which offered him a little step onto the ladder from which he then built his empire.

Looking at the American population, a huge percentage of Americans lack exactly that starting point, which would give them access to the American Dream advocated by their president. Donald Trump’s story has somehow altered the original idea of the American Dream, meaning some groups are put into a privileged position and have more chances to living the American Dream.

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Mirabaud Strengthens Its Wealth Management Business In Uruguay

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Mirabaud Strengthens Its Wealth Management Business In Uruguay With The Recruitment Of A New Head For Its Dedicated Local Subsidiary

Mirabaud has appointed Reto Hunziker to lead Mirabaud Advisory (Uruguay) SA, an investment consultant catering to a local clientele. He will be supported in his role by Sandra Kunze, who will also be joining the Group.

In early 2019, Mirabaud established two entities in Montevideo, one catering to local clients and another to clients residing in other Latin American countries. To date, these two companies have been led by Fabio Kreplak with support from Thiago Frazao, one of Mirabaud’s Limited Partners. Given the growth of its operations in Latin America, Mirabaud has sought to strengthen its local presence by entrusting responsibility for Mirabaud Advisory (Uruguay) SA to Reto Hunziker, with Fabio Kreplak remaining in charge of the entity catering to the other Latin American markets.

Reto Hunziker has over 30 years’ experience working for Swiss institutions in the Uruguayan, Argentinian and Brazilian banking and finance sectors. A finance and business administration graduate of Bern University of Applied Sciences and the University of Barcelona, Reto Hunziker was a manager at Julius Baer bank in Uruguay before joining Mirabaud. He will be supported in his new role by Sandra Kunze, who has over 15 years of banking experience.

“These two hires demonstrate that just one year after Mirabaud’s arrival in Uruguay, the Group is continuing to grow in response to the needs of clients that value our investment consulting expertise”, says Thiago Frazao, a Limited Partner who is responsible for Wealth Management for the LATAM market.

The arrival of Reto Hunziker and Sandra Kunze was welcomed by Fabio Kreplak, head of Mirabaud Inter­national Advisory (Uruguay) SA, who said that “these two highly experienced professionals are familiar with both the Uruguayan economic and regulatory environment and the high quality requirements that prevail in Switzerland that have driven Mirabaud’s success for over 200 years”.

Reto Hunziker said that it was an honour to have joined Mirabaud: “Last year, Mirabaud celebrated its bicen­tenary, which is testimony of the fact that this family Group has survived numerous international crises thanks to its approach centred around risk management, strong convictions and complete independence. Mirabaud’s expertise in investment consulting and wealth management is widely recognised and highly valued, and it is a great honour for me to now be able to count on the support of a network of talented analysts and experts”.

For more information visit: www.mirabaud.com

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Latest Survey on SEO to Boost Your SERP Rankings

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GoodFirms Latest Survey on SEO to Boost Your SERP Rankings to Adopt New Strategies During COVID-19

Due to the COVID-19, most of the businesses are becoming more reliant than ever on digital marketing. It includes several techniques to promote a brand, product, or service. Companies have been showing more interest in digital marketing and their innovative strategies. Industries from diverse sectors have understood the significance of digital marketing to stay one jump ahead of all competitors.

Search Engine Optimization is one of the most powerful strategies in digital marketing. In this unprecedented situation of the pandemic, businesses are opting for SEO tactics as the key to resilience to mitigate against the loss.

The Best SEO Companies & Services are helping the organizations to improve their online presence, increase the chances of the company’s websites to rank higher in the search engines like Google, etc. As higher the organization’s content features on the search engine results page (SERP) for the critical keywords and phrases, there are better chances of reaching new and relevant leads.

The latest research by GoodFirms on SEO to Boost your SERP Rankings reveals the most popular and preferred SERP Tracking tools. About 41.07% of SEO experts believe Ahrefs is a useful tool to get the exact website analysis report. Around 34.82% voted up for SEMrush for its link building tool, 18.75% for Google Search Console, 16.07% for Google Analytics, 8.93% for MOZ, and 4% for others. 

Apart from this, the study also highlights the primary sources of web traffic such as organic, social, referral, paid search, email, and others(forums, direct, and display). With the help of 100+ SEO professionals, GoodFirms has unfolded the insights to enhance your SERP rankings and stay ahead of the competitors.

For more detailed information to finely hone the SEO skills for your business, here you can check out the recent survey on SEO Strategies, Techniques, & Trends conducted by GoodFirms. In this research, 100+ SEO companies and experts participated to share the insights to learn SEO practices and the challenges faced by them. These participants were asked several thoughtful questions to get deliberate answers that could help them understand how to achieve efficient SEO results for your business.

All these stats give a clear view of the importance of adopting digital marketing strategies to shape up your businesses. Therefore, it is essential to engage with the Top Digital Marketing Companies to get the proper assistance to market your brand, attract new prospects, and earn good profit.

GoodFirms.co is an internationally recognized B2B research, ratings, and reviews platform. It builds a bridge to assist the service seekers in connecting with the best partners that suit their business needs. The analyst squad of GoodFirms conducts a profound assessment where each agency is assessed following several parameters.

The research process of GoodFirms includes three main pillars that are Quality, Reliability, and Ability. Further, each element is subdivided into multiple metrics to analyze every agency deeply. It integrates with verifying past and present portfolios, years of experience, market presence, and feedback received by their customers.

After this method, focusing on the overall assessment process, each firm obtains scores that are out of a total 60. Hence, considering these points, all the agencies are indexed in the list of top IT development and designing companies, best software, and other service providers from the various sectors of industries.

Additionally, GoodFirms encourages service providers to engage in the research process and show compelling evidence of work done by them. Thus, grab an opportunity to Get Listed for free in the catalog of top companies as per their categories. Holding a presence at GoodFirms will increase the chances to be more perceptible, meet new prospects, and grow your business globally.

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Kemin Industries and CBD Vida Launch Medical Cannabis

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Kemin Industries, acting as consultant to MedPharm Iowa, a manufacturer and dispensary of medical cannabis that aspires to improve the quality of life for Iowans who seek natural, scientifically proven medical solutions, and CBD Vida, Ltda, a Brazilian pioneer in providing cannabis products exclusively for medicinal use, have announced the launch of new medical cannabis products made from hemp manufactured with partners in Colorado and Michigan under the brand name CBD CALM in Brazil. 

Kemin Industries is a global ingredient manufacturer that strives to sustainably transform the quality of life every day for 80 percent of the world with its products and services. As consultant to MedPharm Iowa, the company formed a partnership with CBD Vida in March to distribute cannabinoid-containing products at pharmaceutical standards in Brazil.

“Kemin is excited to be acting as lead consultant with MedPharm Iowa, a trusted organization that delivers high-quality medical cannabidiol products in licensed dispensaries in the state of Iowa, to export our knowledge and expertise in the area of medical cannabis to CBD Vida in Brazil,” said Dr. Chris Nelson, President and CEO, Kemin.

Brazil has recently changed its regulations on cannabis derivatives to allow patients to buy products containing cannabidiol, under prescription, directly from pharmacies.

“We see medical cannabis as an exciting new frontier with the opportunity to transform lives, and we are committed to bringing the same quality products to patients in Brazil as MedPharm Iowa delivers to customers in the state,” said José Piccolotto, President, Kemin Human Nutrition and Health.  

Kemin and CBD Vida are partnering to meet all documentation and technical requirements of the Brazilian National Agency’s (Anvisa) Resolution Nº 327 of December 12, 2019. CBD Vida plans to offer medical cannabis products to Brazilian pharmacies and drugstores later this year.

The partnership between Kemin Industries and CBD Vida enables Brazilian patients to access CBD CALM in accordance with the new criteria for the importation of cannabidiol into Brazil, as defined by the Brazilian Resolution N° 335 of January 24, 2020.

“With the launch of our new CBD CALM products, CBD Vida remains committed to improving the lives of patients and their families by delivering the support, innovation and quality they have come to expect when working with us,” said Fabio Candello, CEO, CBD Vida.

Patients in Brazil may now purchase these products on CBD Vida’s website, www.cbdvida.com.br.

To learn more about Kemin Industries, headquartered in Des Moines, Iowa, U.S., visit keminhemp.com.

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Protecting Your Business

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What Your Startup Needs to Know About Insurance

Launching your startup is a dream many people spend years considering. It takes work to find what you’re passionate about and decide if you can find and build a receptive audience. There’s market research to conduct and branding to take care of, all to get your business on its feet.

Before you open your doors for business, there are a few other steps you’ll need to take. While you’re writing your business plan and working out your marketing strategies, you’ll want to think about insurance. There are many different plans you can opt into so you gain protection for every aspect of your business. But where do you start?

Read on to learn what your startup needs to know about insurance. Learning about different plans and whether they apply to your business will help you figure out what steps will help your startup achieve success.

Get Property Insurance
Many startups begin at home, but you may be one of the lucky people who buy a physical location for your business. It’s always a good idea to have a place where your customers can visit, browse through products and meet you in person. While you’re looking through listed properties for your dream location, think about property insurance.

Depending on whether you rent your building or take out a loan, it may be a requirement to get property insurance as well. This kind of insurance covers your losses during two types of events. If someone steals your products or damages your building, you’ll get money back. You’re also protected against natural disasters like hurricanes or earthquakes — although if you want flood insurance, that’ll require an additional plan.

Check Out Workers’ Compensation Insurance
Before you decide to hire your first employee, you should check out Workers’ Compensation insurance. It’s a policy that covers you if your employees get hurt on the job. It will pay for the wages they lose if they need to take time off to heal, as well as any bills you need to pay for medical treatment.

Sometimes small business owners feel like they need to hire a certain number of employees before getting insurance like this. But you don’t want to wait. In the United States, 89.6% of companies operate with fewer than 20 employees, so smaller businesses are more common than you might think. Protect yourself from the beginning with Workers’ Compensation insurance so everyone can go to work with peace of mind.

Consider a Professional Liability Policy
During your many hours of business-related research, you may have read about professional liability policies. Sometimes also called Errors and Omissions insurance, this kind of policy protects your business from any claims that you’ve failed to follow through on customer expectations. If your business doesn’t perform as expected and a customer wants to file a negligence claim, you won’t need to go bankrupt to save yourself.

An important thing to know about this insurance is to look for a policy that covers your niche. It must be specific to your services, so don’t get insurance that doesn’t relate to what you do.

Obtain Product Liability Insurance
You may want to run a business where you make or sell products that change people’s lives. Whenever you start selling things, you’ll need product liability insurance. Even though you’d never sell anything that isn’t safe or easy to use, people may still file lawsuits if they misuse the products or break them.

Product liability insurance backs you up in case someone sues over defective products. It allows you to choose how much insurance you carry for each product, so you pay less for items that don’t sell as well as others or don’t have as pronounced a risk.

Do Your Research
There are many different kinds of insurance for small businesses to consider, so take your time and do your research. Figure out what kind of services you’ll offer, whether you’ll sell products and when you’ll hire employees. Once you have those answers, it’ll be easier to decide which insurance plans are right for you.

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