Delivering security worldwide

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Company: SailPoint

Name: Juliette Rizkallah

Website: www.sailpoint.com

SailPoint provides core security technology to hundreds of large companies around the world. SailPoint is a $100 million+, pre-IPO company that is profitably growing in one of the highest growing segments of the cyber-security market. We spoke to CMO Juliette Rizkallah, a marketing veteran with more than 20 years of experience, to find out more.

Large companies now have more than a billion points of exposure to data breaches, mostly tied to the identity of individual workers. In order to support them as they navigate an industry fraught with such risk, SailPoint provides a way of managing these points of exposure with the power of identity, offering the industry’s broadest set of identity and access management products. The firm is a $100 million+, pre-IPO company that is profitably growing in one of the highest growing segments of the cyber-security market.

Juliette brings a wealth of expertise and pragmatism to SailPoint. She shares how she draws on this throughout her work.

“Personally, I bring energy and pragmatism to SailPoint in my role as Chief Marketing Officer. My strong track record has helped the companies I’ve worked for to evolve into market leaders with double digit revenue growth. My philosophy underscores the importance of a close partnership with all sales channels, direct and indirect, with constant creativity and the ability to think differently than competitors do. Through my role I oversee all aspects of SailPoint’s marketing strategy including corporate and product messaging, branding, corporate communications, digital demand generation, field and channel marketing.”

The firm prides itself in the way it has become a leader in its industry, and central to this
success has been its marketing team, of which Juliette is head. She outlines how her team has worked to create a strategy which showcases Sailpoint’s brand to its fullest and reaches its target market.

“SailPoint’s marketing team is the best in the identity industry. This is a difficult industry to market due to its highly technical nature. A lot of the jargon and even the technology is still somewhat obscure. Our use of thought leadership and media presence has driven up our notoriety in the industry and created a gateway for prospects to get to know the company, product and industry better in their search for an identity solution.

“Central to our approach is the fact that we leverage both the science and the art of branding to drive our marketing initiatives, and focus on impact to SailPoint’s business. Marketing impacts the company across virtually every department, from recruiting to sales to customer satisfaction, and our marketing team focuses on aligning our efforts to the company’s strategy in the most impactful way.

“The team’s close alignment with sales allows us to show that 40% of revenue is sourced by marketing, namely our demand generation team and market development representatives. With constant feedback on target accounts, message, engagements and pipeline maturation, we are able to increase our impact on the pipeline and revenue in a significant way.”

Within the wider industry, the technology buyer’s journey has transformed in the past decade, making it much more similar to that of a consumer, who does the bulk of research before ever reaching out to a company about a product. In fact, research shows that technology buyers often get seven digital touch points with a B2B brand before directly interacting with that brand. As such marketing has become focused on the buyer and supporting them, although, as Juliette explains, there are many challenges in this pursuit which firms such as hers work hard to overcome.

“Based on the buyer journey, a digital marketing strategy is a critical part of a company’s overall marketing strategy. Therefore, here at SailPoint, we recognize that our target buyers at Global 5,000 companies research the market, our company and our solutions before they interact with us. We see compelling content across a variety of mediums as king, and content distribution and digital/inbound marketing are cornerstones of our strategy. Because everything is digital, marketers now have the ability to more effectively track every function across every medium at every stage of the sales process which allows us to use data to be more accurate, more effective and ultimately, more competitive.

“Alongside our focus on the buyer journey, we also work hard to overcome the various challenges we as a market face. The security industry as a whole faces a messaging challenge.

For years, security companies have been betting on a strategy of putting fear in the hearts and minds of CSOs to spur them to purchase various solutions. Customers are barraged with the message that if they do not buy a certain solution, they will be attacked and breached, losing millions of dollars and suffering reputation damage in the process. Customers are now numb, not only to this message but to data breaches in general. We all know that no solution is bulletproof, and the war against hackers is more complex than we ever imagined.

“SailPoint very intentionally has taken a different approach: instead of building on the FUD messaging that permeates the industry, our goal is to position identity governance as the business enabler it is, and help customers and prospects understand how identity governance empowers them to move their business forward, securely and confidently.

“In this way, identity governance provides a competitive advantage to CIOs at the world’s largest organizations; and as the industry leader who pioneered the market, SailPoint is well positioned to be the strategy partner.”

Ultimately, Juliette believes that the firm’s marketing plays a vital role in its success. She shares the secrets behind this success and provides compelling advice for anyone seeking to follow in her footsteps and lead their marketing team to similar success.

“Overall, our success is tied to three things: creating the best marketing team in the industry, having a compelling story to tell, and our focus on impact as we market that story to every audience.
“Companies will get attention with a novel idea or new approach, but unique differentiation and consistent execution is key to a marketing team’s success. SailPoint’s marketing team has successfully created a brand platform that is provides a larger vision of the identity market, supported by a unique and compelling visual language, and then aggressively and consistently promoted across every channel, from marketing and across the company through to brand ambassadors.

“Anyone looking to emulate such success in marketing needs to focus on impact, and not be afraid to fail. SailPoint competes with industry giants who spend tens of millions on marketing every year; since we cannot compete dollar for dollar, we do not even try. Instead, we pay close attention to what activities are having visible impact, and we try a lot of new strategies to see what works. We view every strategy that does not work as an opportunity to learn rather than a failure, which is why we have come to succeed where many others have failed.”

Looking to the future, Juliette explains what the firm’s aspirations are to continue on this path of success.

“Moving forward, our team is dedicated to growing the brand of this already successful company, which is profitable and well known within the identity market to be one that is globally known as a security leader. In the next five years, we’re taking one of the best kept secrets and making it a household name.

“In a high-tech company the marketing team’s growth mind set is of the utmost importance. Not only is this team good at what they do, but they understand the identity market inside and out and strive to keep up with it. Everyone on this team focuses on the impact we can have and sets goals accordingly. By not boxing ourselves in, our team to is able to grow and ultimately help grow the company in a meaningful and impactful way.”

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Corp America February 2017

 

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Welcome to the February edition of Corp America, the leading magazine for the dealmakers, game changers and decision makers in the U.S business market.

In recent news, we learn that the US is the biggest individual country when it comes to importing UK goods, with a 20% share of UK exports worth £45 billion. This is set to increase as the UK exits the EU and pursues an international trade agreement with the US. 

In business news, OIA Global announced in late January that it had acquired American Cargo Express, a New Jersey-based provider of domestic and international freight forwarding, warehousing and trade management services.

In a special feature, CEO of the Year – Texas’ – William J. Clough, Esq explains to Corporate America his achievements and his contributions to the success of technology company CUI Global, Inc.

I hope you enjoy reading this packed edition.

 

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The 2017 Boardroom Elite Awards Press Statement

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Corporate America Unveils the 2017 Boardroom Elite Awards Winners

United States, 2017 – Corporate America announces the winners of the 2017 Boardroom Elite Awards.

Business success is always a collective effort, with the entire workforce of any company working tirelessly to ensure that the firm performs to the best of its ability. However, it is the Board of Directors and C-Level Executives whose leadership, experience and commitment help drive the business to success.

Therefore, the 2017 Boardroom Elite (now in its fourth year) has been designed to act as a guide to the very best of the best Executives, Senior Managers and Board Members whose skilful management and professional diligence has led their company to the success it enjoys today.

Tom Jones, Awards Co-ordinator, expressed his pride in the award winners: “I am proud and honored to be able to showcase the success of every one of my winners, and I would like to congratulate them and wish them well for the future.”  

All winners for the awards were the result of months of research and analysis from Corporate America’s dedicated awards team. As a result, each and every winner was chosen on merit only, and can take great pride from the fact that they were selected for their success.

To find out more about the best of the best in the legal, please visit the Corporate America website (www.corporateamerica-news.com) for full a full winners’ list and a link to our winners’ supplement.

ENDS

NOTES TO EDITORS

About Corporate America Magazine

Corporate America is the definitive magazine for CEOs, top tier management and key decision makers across the US. Created to inform, entertain, influence, and shape the corporate conversation across the nation through high quality editorial, in-depth research and an experienced and dedicated network of advisers, Corporate America provides our readership with the most authoritative and current analysis of the major changes effecting the corporate landscape, and the latest deals and topical issues dominating the corporate universe.


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Winners Directory – January

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– Most Innovative Law Firm 2016, California
Company: Nielsen Merksamer Parrinello Gross & Leoni, LLP
Name: Jason D. Kaune, Partner
Email: [email protected]
Web Address: www.mngovlaw.com
Address: 2350 Kerner Boulevard, Suite 200, San Rafael, CA 94901

 

– Most Innovative PR & Marketing Team 2016, USA
Company: International Fund for Animal Welfare (IFAW)
Name: Kerry Branon      
Email: [email protected]
Web address: www.ifaw.org
Address: 1350 Connecticut Avenue NW, Washington, DC  20036
Telephone: 508-744-2000

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Supporting Businesses Through Change

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Michael F. Brosig, Sr., CEO of Mike Brosig, LLC, a Johnstown, PA based Consulting Company, provides us with a fascinating overview of his career and the skills he has learned that have helped to further both his own career and the companies which he has supported.

Over his vast career, Mike Brosig has worked for three diversified holding companies in various capacities, one of which he also owned. Overall he has worked at four companies, each of which had its own form of ownership leading Mike to develop an appreciation for when these different forms of ownership apply. Mike discusses his career and how he has worked hard to support others in attaining the same level of success that he has enjoyed.

“Throughout my career I have learned a great deal about owning and managing businesses, before I retired February 2016, after 40 years of managing, growing, owning, buying, and selling businesses. I formed an LLC in 2016, which was set up to help apply the experience I gained, and lessons I learned, help others achieve success in their business, and personal lives. I incorporated in Pennsylvania, and intend to help individuals and entrepreneurs wherever they reside.
“In order to achieve this, I also finished writing my first book “Ride the Waves of Ownership Change”, which I wrote to help others see that if you apply yourself, you can have it all; a full personal life and successful business career. The book is due to be released for publication February, 2017.”
“One of the most important aspects of my career successes, is believing management and leadership refer to people first and foremost. Early in my career I learned the difference between leadership and management. Following Peter Drucker, famous business author and consultant, I learned that “Management is the ability to do things right. Leadership is the ability to do the right thing.” You will be given assignments that you have to manage properly. However, sometimes you will have to step up, create the vision, and accomplish it through the collective efforts of others. You will learn quickly that people will be the root cause of your success or failure. If you treat people ethically you will have a greater chance for success.

“Ethics in some professions is a set of strict written guidelines for you to follow. In the absence of specific guidelines, the golden rule is to treat others the way you want to be treated. Also, you should always treat others the way they want to be treated. I believe through living this credo that I am a good example that good guys do not always end up last.”

Fundamentally, Mike believes that embracing change is vital to the success of any business, and he concludes by outlining how firms need to work to ensure that they remain at the forefront of innovation.

“Overall, an important challenge you face is keeping up with the rapid pace of technological advances and disruptive technologies. In this global world, uniqueness and competitive advantages are quickly being eroded by the world of business being exposed to many more players of any size. Barriers for entry are being broken down to a point where anyone with an idea can be “open-for-business” in literally a moment’s time. You need to find a way to keep up, or you will be left behind.

“To be innovative and become best sellers in the market, you must define your business in terms of an “evergreen” space. One way my book “Ride the Waves of Ownership Change”, addresses this is identifying a change agent that serves as a constant; businesses being bought and sold. Merger and acquisition activity is far from over. You have at least encountered suppliers or consumers that have been consolidated. When consolidation happens there is collateral damage. Consolidation happens because combining businesses yields efficiencies: eliminating competing product lines; streamlining operations; combining people, and/or production resources increasing capabilities; or, ownership leaving taking financial resources with them. Anytime resources are displaced, there is opportunity for another business to form. I take this constant, and describe how to participate in this activity by giving a practical “how-to” approach to buying a business.

“Ultimately, my aspiration is to inspire people, plan for opportunities that may present themselves, and not always plan for the negative “what ifs” that may occur.”
In chapters one to four of the book, readers will explore how to navigate through the waters of an ownership change in the environment where they work. This chapter details the actions which Mike believes should be taken in this situation, and who you should listen to; who, in this situation is acting as your friend, and who is your enemy. Mike also details how you should seek to improve your position within your firm, and how you should approach new ownership personally.

Chapter five allows the reader to garner a real sense of how powerful relationships and community service are to those looking to build their career. He explains how you should start developing relationships and doing community service early on in your career, and how getting involved in community service, will allow you to develop ancillary skills and relationships that will be useful in your career. Mike emphasises that you should not overlook any connection that you have in life and that discipline in this area of your life will develop your own luck in the future.

The importance of riding atop a wave, from a real life owner’s perspective, completely from beginning to end, is a crucial topic which Mike details in chapters six to nine. These Chapters will open the readers’ eyes to how quickly you can raise a large amount of capital, grow a business and how to creatively finance acquisitions. The reader is offered a real insight into the lessons that Mike has learned in owning a business.

Mike details an approach that allows the reader to catch and ride a wave of ownership for themselves in chapters ten to thirteen. How to write an effective business plan, to structure the business, how to approach the bank and the steps you should follow, including the documents needed to complete an ownership transaction, are covered in detail in these chapters, allowing for the reader to garner a true understanding of how to build financial value in a business.

Appendix 3 is crucial, as it notes the importance of a work life balance, and how, when struck correctly, you will lead a very full and engaging life in this position. In this section Mike explains how much you can stretch yourself whilst owning a business and what you can accomplish on different fronts throughout this ownership.

Overall, the book is a comprehensive analysis of how to ride the waves of ownership change, and is a must read for those in business.

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Michael Flickman: Diligent in His Dedication to Success

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Diligent Corporation is a software-as-a-service company specializing in secure productivity and collaboration tools designed to streamline board meeting management and to facilitate better board communications. We invited Executive Vice President and Chief Technology Officer Michael Flickman to provide us with a fascinating overview of his role in the firm and the part he has played in its success.

Diligent is the leading provider of secure corporate governance and collaboration solutions for boards and senior executives. Over 4,700 clients in more than 70 countries and on all seven continents rely on Diligent to provide secure, intuitive access to their most time-sensitive and confidential information, ultimately helping them make better decisions.

The firm’s flagship solution, Diligent Boards, is the world’s leading board portal solution, providing administrators, executives and board members with the technology to increase board engagement, promote effective decision-making and improve corporate governance. With more than 140,000 users worldwide, supported by a dedicated 24/7/365 customer success team, Diligent has set the standard for excellence in product and service for the world’s leaders and boards.

Michael, who has been CTO at Diligent for more than five years following vast experience in the same role in other leading technology firms, talks us through his previous experience and how he draws on this in order to offer the very best technologies to his clients.

“Personally, I have worked as a software engineer at several software companies, progressing through various levels before reaching C-suite positions. My focus has been primarily on technology and commercial software product development.

“However, I started my career in the military. It was there that I developed my passion for technology and software development. My time in the military also taught me the value of teamwork and how to effectively manage people through building trust and forming strong relationships. I have applied the principles I learned during my military career to every opportunity since (as manager, director, senior director and, finally, CTO): manage people well, foster teamwork and build trust. As such I am now able to offer Diligent this drive, passion and commitment to excellence.”

His role currently as CTO is broad and requires strong leadership and drive, which he aims to offer at all times. He details his responsibilities in more detail and explains how he aims to lead the organisation to greatness through his experienced leadership.

“As CTO, my responsibilities are threefold. I oversee the product development organization, which includes software development and quality assurance, alongside the Global IT, which includes MIS, ProdOps and DevOps, Release and Change Management, and Engineering, and finally the global security department. This range of operations comprises more than 120 people globally.

“Therefore I have to employ a flexible approach in order to properly support such a vast array of staff working within a variety of departments. My organization encompasses more than 120 people spread out between New Zealand, London, New York City and Charlotte, North Carolina and in order to support all of them I travel a great deal in order to spend face-to-face time with my employees. I am alternately very hands-on and very hands-off, and I hire smart people who are great at what they do, and I give them the autonomy to do their job. I give them my support, mentor them, and advise my employees on everything from technology to people management so that they are empowered to do their best.”

Moving forward, Michael is dedicated to Diligent’s ongoing success, and is proud to be a part of this as the firm seeks to build upon its current success.

“Looking ahead, my aspirations are that Diligent continues to be the market leader, as we broaden our product portfolio, and continue to build world-class software and services.”

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Turning Stone Resort Casino: A Rejuvenating New Year’s Resolution

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With the beginning of a new year, health and wellness is top of mind for many people. In response, resort spas are rolling out a variety of services and amenities to provide total mind-body refreshment. Turning Stone Resort Casino, owned by the Oneida Indian Nation and located in Upstate New York, offers these amenities and more, with unique accommodation packages and soothing amenities readily available. We explore the luxurious options available from this indulgent establishment, one of America’s Top 50 Most Outstanding Hotels & Spas.

For a tranquil, rejuvenating escape in 2017, The Lodge at Turning Stone, a prestigious Forbes Four Star-rated all-suite hotel, is the ideal destination. With spacious rooms, soothing décor and incredible views, The Lodge embodies a sense of calm and peacefulness. Recently rated the Best Countryside Hotel in North and South America by Condé Nast Johansens, the Adirondack-style hotel offers privacy and space to unwind and enjoy while still providing easy access to the excitement and endless entertainment offered in the main resort.

Within The Lodge, guests can enjoy a variety of world-class amenities, including a recently reimagined dining experience at Wildflowers, one of Turning Stone’s signature restaurants and AAA Four Diamond Award winner, serving a menu of contemporary American cuisine with the finest fresh ingredients, fresh catch seafood and perfectly prepared steak.

The resort within a resort experience at The Lodge also includes Skʌ:nʌ́: a luxurious spa inspired by Oneida and American Indian culture and healing techniques. The Oneida word for peace, Skʌ:nʌ́: has been named on multiple “Top Spa” lists, including Spas of America’s 2016 Top Spas in the World, where it took the third place slot. With an extensive menu of treatments ranging from restorative to invigorating, and world-class facilities that include steam rooms, mineral pools, saunas, and an intimate café, Skʌ:nʌ́: is designed to bring lifestyle, nutrition and fitness into perfect harmony.

As the cold and snow of winter begin to set in in many parts of the country, hot stone massages are increasingly popular at Skʌ:nʌ́:. The award-wining spa has added powerful Himalayan pink salts to their hot stone massage treatment, providing both relaxation and detoxifying benefits.

The use of pink Himalayan salt stones, as opposed to standard black basalts, has been shown to reduce inflammation, reduce muscle cramps by improving hydration, aid in balancing blood sugar and induce deep relaxation. With the 84 naturally occurring minerals and elements, mined from the Himalayan Mountains, Skʌ:nʌ́:’s new Himalayan Salt Stone Massage soothes tired muscles and releases tension, reduces inflammation, balances the central nervous system, nourishes depleted cells in the body, stimulates circulation and improves the quality and length of sleep.

The treatment itself begins in one of Skʌ:nʌ́:’s tranquil treatment rooms, each designed with Oneida Indian culturally themed elements, including a unique dreamcatcher and native-inspired music. Warmed Himalayan salt stones are massaged over the body in a specific sequence to balance the body’s meridians, or energy channels. As the salt stones heat, negative ions are released into the air, which has been shown to reduce oxidative stress on the body. Drawing upon traditional Chinese medicine therapy, the Himalayan Salt Stone Massage grounds and balances the body’s electromagnetic field, and the pressure, motion, and thermal effects used during the treatment work to replenish nutrients in the connective tissue, reducing muscle tension, while creating deep relaxation.

Always an industry leader, Skʌ:nʌ́: has also focused on treatments designed with men’s specific needs in mind. The Skʌ:nʌ́: for Gentlemen menu, introduced last year, provides several customizable treatments specifically targeted at the ailments that men are often faced with, including tight, sore muscles, dry skin and achieving a smooth, clean shave. The menu features muscle-repairing massages, skin-brightening facials, custom-tailored pedicures and a gentlemen’s haircut.
The men’s skincare treatments at Skʌ:nʌ́: use Organic Male OM4 products, a four-step regimen designed to address the specific needs of men’s skin. The OM4 line includes shaving cream, resurfacing serum, cleanser and moisturizer that account for the gender-specific grooming realities of men and leave skin feeling fresh and healthy. OM4 products can be purchased directly at the Skʌ:nʌ́: shop.

With every treatment, guests at Skʌ:nʌ́: are offered full-day access to the spa, including the soothing mineral pools, steam room, sauna, hot tubs and more. While enjoying a day of pampering, guests can also order a healthy and delicious meal from the Skʌ:nʌ́: Café’s new menu. The café, located in the main waiting area of the spa, allows the healing effects of the treatments to continue with nourishing and delicious food.

Featuring a fully customizable menu, guests can select a nutritious entrée, three sides, a dessert and a beverage for only $15, which includes tax and gratuity. Each item is made to order by the talented staff at Wildflowers restaurant. Options include heart-healthy smoked salmon, quinoa salad, orange-garlic kale chips, fresh berries, and more. The menu also offers options for those who require gluten-free or other dietary restrictions, from meat-free to dairy-free. Calorie and macronutrient counts are also provided, making building a truly healthy meal simple.

Ultimately, relaxation, longevity and a refreshed sense of focus can go a long way towards creating mind-body wellness for a successful start to 2017.
A tranquil getaway, complete with soothing spa treatments and amenities, like those offered at Skʌ:nʌ́: can boost productivity, elevate mood and create deeper relaxation, while nourishing the body to operate at its very best.


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Setting the Pace in Tech Recruitment

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Adriana Quevedo, Director of Executive Recruitment at Intel Corporation, talks to Corp America about life in this demanding role, as well as what it’s like to work for one of the world’s technology giants.

Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California, and was founded by Gordon Moore and Robert Noyce. Intel and AMD are the worlds’ largest and highest-valued semiconductor chip makers, based on revenue, and the inventor of the x86 series of microprocessors, the processors found in most personal computers. Intel supplies processors for computer system manufacturers such as Apple, Inc., Lenovo, Hewlett Packard, Inc. and Dell. Intel also manufactures motherboard chipsets, network interface controllers and integrated circuits, flash memory, graphics chips, embedded processors and other devices related to communications and computing.

Adriana Quevedo leads Intel’s Executive Recruiting team, and is responsible for connecting industry leaders with Intel opportunities. This team is composed of Executive Recruiters – who engage with the business and ensure their requirements are met; Executive Sourcers who are constantly and proactively sourcing talent; Executive Recruiting Operations who are in charge of the candidate experience and Executive Researchers who map the market and understand availability.
Adriana has been with Intel for more than 19 years, with 13 of those working in multiple positions within the talent acquisition team, and the last four years in the role of Executive Recruiting Director. She tells us more about her career before she joined her current role. “Before assuming my current role, I served as Diversity Staffing Manager and Latin America Staffing Manager. In the first capacity, I was responsible for setting the diversity talent delivery vision and strategy for the Americas and ensuring hiring goals were met. As LAR Staffing Manager, I led and managed a team of 16 people in charge of employer branding and marketing, recruiting and hiring new employees throughout 13 countries in Latin America.

“The Executive Recruiting Director role is a very different role than the ones I previously held,” Adriana elaborates. “In this position the team needs to demonstrate a high level of professionalism and results, as well as using the latest recruiting methods to get the best candidates for Intel’s executive positions.”

“The key to understanding what every business unit needs is trust. Executive recruiters are not just sourcing resources for Intel, but trusted professional leaders to both their candidates and Intel’s Executives.
Over four years ago, foreseeing the trend of moving business to in-house recruiting versus external search firms, Adriana took the challenge of solidifying Intel’s Executive Recruiting team by creating a vision and defining strategic steps needed to become Intel’s business units’ vendor of choice.

As a nurturing leader but at the same time very results oriented, Adriana adheres to certain key principles and acknowledges the critical need for teamwork. “I strongly believe in continuous learning, development and improvement,” she comments. “I like to think I’m very disciplined and responsible but I also like to have fun while working hard.”

In such a high profile role, Adriana has faced multiple challenges. She explains further about how these have impacted on her view on how to run a successful TEam.

“One of the biggest challenges I have faced throughout my career was when I took the Executive Recruiting Director role. I started the role with zero dollars in the TRUST “bank account”. The team had gone through multiple changes in management and had seen very little investment in its development and growth to absorb the workload they were dealing with.”

“In the first conversation with our Head of HR, he very openly said he did not trust the team. I told him I was new to the position and I wanted the opportunity to prove him wrong. Four years later we are in a completely different situation. The team looks totally different, with great motivation and pride in our day-to-day job.’

“We implemented new ways of working and, most importantly, we let go of old ones. We leveraged knowledgeable insiders and impartial outsiders to provide realistic feedback and political advice, plus we focused on the important things that produce the results needed.

“Today, our head of HR can proudly say, Intel’s Executive Recruiting team is the ‘vendor of choice.’”

Being at the forefront of the technological world, keeping up with industry trends is second nature to Intel.

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Arrowood Peters: Aiming for Excellence in Litigation

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Arrowood Peters is a nationally-recognized law firm based in Boston, Massachusetts.  We profile the firm and explore how its dedicated team are central to its success.

Arrowood Peters is a civil litigation and trial practice boutique founded and run on traditional principles – dedication, ingenuity, and above all excellence. Its partners are among the most respected trial lawyers in New England with decades of litigation experience, and its associates have been chosen from the best and the brightest young lawyers in the region and country.

The ten attorneys of Arrowood Peters are all courtroom advocates, not merely paper litigators, with a successful track record of resolving high-stakes disputes on behalf of individuals and corporations. Arrowood Peters’ attorneys’ backgrounds are just a part of what makes it successful: it is, first and foremost, a focused and collaborative team determined to use its talent, experience, and commitment to solve its clients’ problems.

The firm’s three Founding Partners, Lisa G. Arrowood, Ray Ausrotas and Kevin T. Peters have a combined experience of over 60 years practicing law across a wide variety of disciplines. Alongside Partner and Co-Founder Jed DeWick the four make a dedicated and professional senior team and are able to support clients across the full spectrum of civil legal disputes. Practice areas they work on include business and employment litigation; personal injury law; medical malpractice; probate litigation; and class action litigation.

The firm is dedicated to sharing its significant experience and skill set to not only assist the firm’s clients but also contribute to the wider understanding of the law. For example, Lisa G. Arrowood is a fellow of the American College of Trial Lawyers in 2000 and the International Academy of Trial Lawyers in 2014. Founding Partner Ray Ausrotas is the lead author of both Massachusetts Civil Trial Practice and Massachusetts Pretrial Practice, published by LexisNexis as part of its practice guide series. Additionally, Kevin T. Peters draws on his broad experience, which includes trying numerous cases to juries, judges, and arbitrators, and has litigated matters in state and federal courts across the US, to support clients in a diverse range of industries and issues.. Jed DeWick is an accomplished trial lawyer who has successfully tried cases on behalf of businesses and individuals, as well as before arbitration panels of the American Arbitration Association and the Financial Industry Regulatory Authority (FINRA).

Moving forward, Arrowood Peters is keen to build upon its current success and grow its knowledge and experience, taking on more cases across the legal landscape.

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