Advantage Solutions has announced its acquisition of Sage Tree, LLC, a national sales agency focused on the eCommerce channel.


Sage Tree is a strategic consultant for the online channel with three primary segments. The company’s sales teams drive distribution and execute marketing plans at online retailers to deliver growth. Its trade marketing experts merchandise brands for the online channel through content development and reporting. Finally, Sage Tree’s “Reputation Tree” service helps brands build their online reputations to increase conversations that proactively influence purchase decisions. As a result, a brand’s online presence at retailer sites and across social channels combines with the brand site to create an enhanced value proposition.


Sage Tree will continue operating under its current name as a business unit within Advantage’s technology division, Advantage Digital Technology.


“As the growth of eCommerce continues to drive both online and offline sales, there is heavy demand from our clients to expand their online presence,” said David Cortese, President of Advantage Digital Technology. “Sage Tree brings industry leading eCommerce expertise and credibility to Advantage, which will enable us to meet the omnichannel needs of these clients.”


Sage Tree’s two founders and principals, Ian Haldimann and Robb Powell, will continue leading the organization from its current location in the metro Chicago area.


“We could not be more excited about joining Advantage, whose deep client portfolio and cross-channel reach complement our own, providing an incredible platform for mutual growth,” said Haldimann.


“The $600 billion grocery industry continues to evolve online and partnering with Advantage puts us at the forefront of this evolution,” added Powell. “We are ready to bring the best eCommerce offering in the industry to Advantage and its clients.”