Savvy Investor is an Instant Hit with Institutional Investors By Andrew Perrins, CEO, Savvy Investor.
A new type of professional social media is growing rapidly. The new professional network for pensions and investment professionals has proved an instant success, with 2000 registered members, only two months after launch.
Savvy Investor represents a new breed of professional social media. A knowledge network, focusing on providing institutional investors with the best white papers and professional research from around the web. With most social media, such as LinkedIn or Twitter, content is disposable and instantly forgotten. A knowledge network is different. The focus is on content with substance, educational and of lasting value. Savvy Investor is a new type of industry portal, focused on helping investors to work smarter, hence the name!
The Savvy Investor website www.savvyinvestor.net aims to provide an educational platform which enables institutional investors to work smarter. Members have access to a searchable library of over 8000 white papers and articles, curated from around the web or published directly to the site by investment managers and consultants.
Chief Executive Andrew Perrins, formerly an actuary and asset allocator with Abbey Life and Chase Manhattan, said; “The early response to Savvy Investor has completely surpassed our expectations. We’ve only just started marketing the site, but a lot of our new members are already coming by word of mouth, and it seems to be taking on a life of its own. I’m pleased for our team, who have worked so hard to build a site which has the networking functionality of LinkedIn, but is founded upon excellent content, all within a compliant framework. We’ve been delighted by the response, particularly from US, UK, Canadian and Australian investors. In the last few days we’ve begun to see the larger asset managers like State Street and Natixis establishing their company profiles and using the site as a publishing platform to post their research.”
Membership of Savvy Investor is free, but access to the site is provided only to pension funds, other institutional investors and their service providers. Members must register using their professional email address, which is then verified. Membership is geographically diverse; broadly 40% North America, 30% UK, 20% Europe (ex UK), 10% Australia and ROW.