USBN Q4 2018

US BUSINESS NEWS / Q4 2018 5 NEWS , Boeing [NYSE: BA] corporate giving will exceed $230 million in 2018, driven by $55 million in new charitable grants, as well as increases in business and em- ployee contributions. The new $55 million charitable grants package will support 443 non-profit organizations in 47 countries, funding programs through 2019 and beyond. Included in the package is $13 million for veterans’ recovery and rehabilitation programs and workforce transition services — representing an increase in charitable giving of more than 70 percent over 2017. Also included is a $1.1 million investment in the National Archives Foundation to under- write the annual display of the Emancipation Proclamation. The ten-year commitment will also fund education programs related to the history of the Proclamation and efforts to preserve the impor- tant historical document for future generations. Boeing’s corporate giving is am- plified by its employee gift match programs. Earlier this year, the company increased gift match levels following the enactment of U.S. tax reform. Over the past five years, employee gifts matched by the company have increased 30 percent. “Our people have unique skills and an unwavering passion for making a difference in the world, both through our products and services and the ways we give back to our communities,” said Dennis Muilenburg, Boeing chairman, president and chief “The Board is de- lighted to announce David’s appointment,” said James Attwood, Executive Chairman of Nielsen. “His decades of expe- rience in Big Data, artificial intel- ligence, cloud technologies, and media make him perfectly suited to lead Nielsen at this critical time. Having spent a substantial portion of his career working in the advertising world, he has a deep and holistic understanding of advertisers and how best to serve them, and he has a proven track record of implementing growth strategies, overseeing strategic transactions and creating value for stakeholders. His multi-disci- plinary background and history of success make him a great fit for this position. The Board looks forward to David’s participation in the ongoing strategic review as we work to enhance shareholder value.” “Nielsen is uniquely placed at the intersection of marketing data and technology. In today’s era of fast moving, ever changing consumers and markets, it is this combination that drives business- es forward,” explained Kenny. “I’m thrilled to join this industry-leading company at this point in time, when so much is possible.” Most recently, Kenny served as Senior Vice President of Cognitive Solutions at IBM, where he led IBM’s AI platform and portfolio. He was also responsible for developing IBM Watson and their cloud platform. Previously, Kenny was Chairman and Chief Exec- utive of The Weather Company, joining IBM after their acquisition of The Weather Company’s Prod- uct and Technology Business. He previously was President of cloud service provider Akamai and served as Co-Managing Partner at Publicis’ VivaKi. He also co-founded and served as Chair- man and CEO of digital marketing agency Digitas continuing to lead the company after overseeing its sale to Publicis Groupe. Prior to Digitas, he was a Partner at Bain & Company. Kenny succeeds Mitch Barns who, as previously announced, is retiring from the company on December 31 after 22 years. The Board thanks him for his dedicat- ed service and leadership. Kenny serves on the Board of Directors of Best Buy and Teach for America. He holds an MBA from Harvard Business School and a bachelor’s degree from the GM Institute (now Kettering University). executive officer. “When that’s combined with our professional networks, partnerships and financial resources, we have the potential to drive positive, lasting change across the globe in important areas such as STEM learning and veterans’ support.” Anchored by local and regional employee engagement activi- ties, Boeing corporate giving is focused on increasing access to globally competitive STEM learn- ing in underserved and underrep- resented communities; improving technical workforce skills; and supporting military families and veterans. Boeing investments also address unique local chal- lenges critical to communities where the company operates. U.S. grants will support a range of non-profits, including FUSE, which focuses on science, technology, engineering, arts and math learning programs for Chicago-area K-12 students; Homes for Our Troops, which provides housing and support for severely injured, post-9/11 veterans and their families; and FamilyForward, which works to improve the health, development and overall well-being of youth living in St. Louis. Boeing also will support several international non-profits, includ- ing the Nettur Technical Training Foundation, which encourages disadvantaged youth and young adults to pursue aviation mainte- nance careers in India; The Air League, which provides aviation and flight school scholarships for wounded veterans in the United Kingdom; and OISCA Interna- tional, which assists with coastal forest restoration efforts in the Tohoku region of Japan. David Kenny Named Nielsen CEO The Board of Directors of NielsenHoldings plc (NYSE: NLSN) today announced that David Kenny will join the company as Chief Executive Officer effective December 3, 2018. David will also joinNielsen’s Board of Directors. David joins Nielsen from IBM, where he led IBM’s Cognitive Solutions business.

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