Q1 2019

US BUSINESS NEWS / Q1 2019 5 NEWS , Ogury, the leading technology company specialized in Mobile Journey Marketing (MJM), recently announced the launch of Ogury Consent Manager to strengthen its Mobile Journey Marketing Cloud. Ogury Consent Manager will include a game changing capability, “Fair Choice” that provides users with an alternative to pay with their data to access quality content. With the anniversary of the Euro- pean Union’s (EU) General Data Protection Regulation (GDPR) and The California Consumer Privacy Act (CCPA) on the horizon, managing user consent has never been a more pressing issue for organizations that handle data. For app publishers this means collecting explicit user consent for every single partner they work with. With the average app having over 15 partners integrated, operational- ly it is difficult to implement without causing serious disruption to their users’ experience. Furthermore, the majority of consent notices today force users to consent rather than giving them a clear and explicit choice to opt in or out. This leads to a lack of consumer trust, long term business loss, and the risk of a hefty regulatory fine. Ogury Consent Manager, a regis- tered IAB Consent Management Provider (CMP) and fully GDPR compliant, streamlines this process for publishers by combining all con- sent notices from every demand and supply partner, technology solution, as well as every tracking and analytics provider into one convenient place. Therefore, users are shown just one consent notice, providing them with a clear and in- formed choice to share or withdraw their data. Establishing a relation- ship of trust, minimizing disruption to user experience and assuring regulatory compliance. “Ogury Consent Manager has been the quickest and easiest way for us to meet GDPR guidelines for our European based users,” said Mo Rahim, Founder of London Trans- port Planner. “The solution offers unique customization and reporting options via the online dashboard. We haven’t found a free solution that comes close to Ogury Consent Manager in features and simplicity. We thank the support team for their valuable assistance in answering all of our questions and facilitating integration.” Benefits of Ogury Consent Manag- er for Publishers: • Compliance guaranteed, whilst maintaining revenue. UROS, a global inno- vator in turnkey IoT solutions and smart connectivity, has signed a deal with Clary Icon, the US-based manu- facturer of OneScreen interactive collaboration solutions, to create better educational opportunities for students everywhere. They will coordinate efforts to digitize the classroom and prepare the future workforce for running tomorrow’s Smart Cities. As one of the world’s most advanced developers of turnkey connectivity solutions for Smart Cities, UROS serves multina- tional organizations and entire governments. As part of the company’s mission to establish a foundation of IoT tech for smart cities, UROS is making sure that students have the Smart Education and skills they need to operate those cities in the years ahead. OneScreen was impressed. “ We met the leaders at UROS through our partnership with Qualcomm. We found that their goals align with ours to create a terrific stra- tegic fit, ” said OneScreen CEO, Sufian Munir. “ They prioritize excellence in STEM education for the next generation and so do we. Their targets are ambitious but we know it will take that kind of ambition to build the smart cities that we will need in the near future. We are very happy to partner with UROS and make dreams come true for students everywhere .” OneScreen’s penchant for look- ing further ahead has brought them to the attention of UROS. “ We’ve set a target of serving hundreds of millions of users globally with our IoT platform over the next two years,” Jerry Raatikainen, CEO UROS Group. “In our research into how we would actually do that and stay on schedule, we discovered that OneScreen produces the most innovative collaboration solutions out there today. It’s been a delight working with them and it’s been a perfect arrangement for us .” The vision UROS is pursuing is to build up smart educational institutions in Finland and the Nordics first, then expand east- ward into Russia and south into Kazakhstan. Munir commented, “ That scaling map made sense for OneScreen as well. We see this partnership as a productive way to replicate our successes with the education market in the US and Colombia, thus begin- ning to build a foothold in the continent of Europe .” When UROS and OneScreen coordinate their efforts to improve education for a smarter future, everybody wins. Ogury was built with GDPR at its core and has been col- lecting user consent since its very beginning in 2014. This insight feeds AI to optimize user acceptance rate, ena- bling publishers to continue maximizing their revenue potential. • Built for mobile and com- pletely free for iOS, Android and mobile web. Available within Ogury’s dynamic SDK, publishers can access Ogury Consent Manager alongside Ogury Intelligent Monetization and Active Insights with one simple SDK integration. • Customized consent notice to match a publisher’s brand. Publishers can add their logo and change colors within an easy-to-use self-service dashboard, part of Ogury MJM Cloud. • Monitor consent metrics over time. Publishers can keep an eye on what’s working via the monitoring dashboard which tracks users consent metrics over time and provides a detailed view of impressions and user activity. “Ogury was built with user consent at its heart, long before GDPR was created,” said Jean Canzoneri, co-founder and co-CEO of Ogury. “We believe it’s important to build a trusting relationship with users and by developing Ogury Consent Manager we have been able to give our publishers the ability to establish that relationship of trust as well. Our product helps publishers manage complex regulations while establishing user trust and main- taining user experience and overall revenue.” “Ogury’s goal is to help businesses move into the era of data transpar- ency and user choice. We want to help publishers create a dialogue of transparent value exchange with users. This is why we will be releasing a new capability in Consent Manager named “Fair Choice”. Fair Choice goes one step further than simply giving users the choice to share or withhold their data by introducing a third-option to pay a fair price in exchange for a marketing-free experience, without data sharing.” With this new capability, giving users the choice to decide how to pay to access quality content, Ogury continues to reinvent the way digital marketing is conducted to restore and reinforce user trust, an indispensable ingredient in the long-term prosperity of the digital ecosystem. UROS Partners with OneScreen to Build Smart Education for Smart Cities UROS has recently signed a deal with Clary Icon to create better educational opportunities for students everywhere.