N America News May 2017

72 NORTH AMERICA NEWS / MAY 2017 , Urban Trendsetters is amedia andmulti-cultural outreach specialist, headed up by Sharon S Gordon. She tells us more about the firmand the rationale behind its inception. Filling the Void Founded in February 2003, this Columbus, Ohio based company found its niche as a newspaper known for reporting on the positive aspects of the urban community. Urban Trendsetters News Magazine and Media (UTS), is a Multi- Cultural Outreach Specialist and has gained a national reputation as a respected, integrated communications boutique representing the urban lifestyle. “There was a void in the urban community and the need for the many positive stories going unheard and drowned out in mainstream media by all the negative news,” says Sharon S Gordon, chief executive officer and founder of UTS. “I believed that our community needed a voice for those stories and individuals that wanted to discuss solutions and not problems and that we needed a publication that would allow our youth to see and hear from individuals in their community that looked like them doing great things and I wanted it to be free. Urban Trendsetters News Magazine was created to fill that void and give us that voice. We deliver positive news for positive people.” UTS has expanded throughout the years to ensure that it has stayed relevant and on the cutting edge of the hottest and newest trends outreach. “In order to do so we have added several media properties to our suite of services. In addition to the UTS website, that allows for up-to-the-minute news and updates as well as access to our monthly publication online, there is also the new UTS TV Network, America’s new African American Television Network.” UTS has also added CityView, its Indoor Billboard and Network, UTSEO-Online Marketing Services and UTS Media to its events and PR division. “These are our passions… combining all of our media products with the resources of our media partners to create complete cohesive and strategic marketing and advertising campaigns,” states Sharon. “We are a one-stop shop! UTS creates campaigns that are conceived with a client’s short and long term sales and marketing objectives. Our joy and goal is to always exceed client expectations.” The company is primarily an online marketing business catering to entrepreneurs, professionals, small businesses, and even corporations. It can also provide services to schools, hospitals, and basically any organization that needs to have a solid online presence and wants to reach their target market and target audience. “We’re different from the rest because we actually listen,” enthuses Sharon. “We listen to our clients AND their customers. In essence, we’ll be doing the marketing for you and will represent your brand and your name in everything we do. We understand how much your business means to you and so consider us as a part of your team working hard to make your business successful.” UTS specializes in Web Design, Website Audits, SEO or Search Engine Optimization, Local Marketing, Social Media Marketing, Pay per Click Marketing, and Online Reputation Management. The firm’s methodology is its guiding philosophy, and it’s simple. Sharon tells us more. “Whether the project is a year- long SEO effort, or a quick image banner for your website, we take into consideration the market you need to reach. We want all our efforts to benefit your brand and your business that’s why we always start by assessing exactly what you need and what results you expect to get from it. We do this via in-depth consultation and research. “We then plan and propose the best solution to your online marketing challenges. With your approval, we launch the plan and monitor its progress. We tweak it according to the results and repeat the process. “Unlike freelancers and other digital marketing agencies, we provide our clients access to progress reports. We use a reporting dashboard where you can find all the data about your campaign. Our reporting system ensures everything is in place and that all goals are accomplished on time.” UTS served as the minority and diversity media and outreach co-ordinator for campaigns for construction projects throughout Columbus that include: Columbus Hollywood Casino and the Greater Columbus Convention Center-Hilton. UTS has also become a major urban media sponsor for events throughout Ohio including those listed below and many others. • Verizon Busy Entrepreneur Webinar Campaign • Google Get Online Ohio Campaign • Black Enterprise Magazine’s Entrepreneur Conference, Women of Power Summit and African American Film Festival • National Market Development for Who’s Who Publishing • Tom Joyner HBC Virtual and Online Career Fair • Macy’s Music Festival • The Arnold’s Classic • The Ohio State Fair • Ohio Minority Supplier Diversity Council Expo • Juneteenth Ohio Festivals • City of Ohio-Mayors Small Business Conference • 200Columbus Anniversary Campaign • Champions of Diversity Annual Luncheon and Career Fair 1701CA06