N America News May 2017

NORTHAMERICANEWS / MAY 2017 135 , For more than 25 years, Auerbach International Inc. has helped clients, whether multinationals or small andmid-size firms, gain revenue in US ethnic markets or in global markets overseas. As a world language agency, the company prepares anything written, electronic or multimedia fromor into 80+ languages and serves clients with the finest linguists and fastest deliveries humanly possible. Lost in Translation With almost 30 years’ experience, Auerbach International is a leader in global marketing and translation services for businesses of all sizes, non-profits and governments. An essential part of global marketing is translating and localizing your content. Why? • 85% of world consumers will not purchase your product if it is not in their native language • US exports to the top ten countries alone totalled $957 billion in 2015 • 6.1 billion people, around 72% of the world, do not speak English These figures prove the tremendous opportunities to gain substantial revenue from international markets or niche markets at home. That is why Auerbach also provides marketing services in addition to our core translation services, website localization and other website translation services. Auerbach’s Brand Promise • Guaranteed accuracy • Outstanding quality when only the best will do • Rapid, miracle turnaround times that others said were impossible • Anything needed in 80 languages • Three-time, award-winning client satisfaction • Deliveries above and beyond expectations • Global Marketing acculturation and solutions Over almost 30 years, Philip Auerbach has held positions as Director of Medical / Healthcare Research at Market Intelligence Research Company (now Frost & Sullivan) in California; New Business Development Manager at Springhouse Corporation in Pennsylvania; Marketing Director at Bophuthatswana Management Services in southern Africa; and as Associate Editor and later as Director of Product Management at Auerbach Publishers, a former family-owned firm in New Jersey. He has been President and Marketing Director of Auerbach International since 1989. In these and other capacities, Mr. Auerbach has marketed products ranging from videos to software; edited, designed and marketed publications, databases plus varied non- profit and for-profit services; and has taught many courses to American and international business executives, both in the US and abroad. Among his major business accomplishments, Mr. Auerbach managed the turnaround of an unprofitable publishing operation to generate over a million dollars in new revenues in just one year; conducted market research, designed and implemented business plans, and formulated financial strategies to generate $5 million in sales in untapped business niches; negotiated licensing agreements both in Japan and the US; organized and directed over 25 US and global product launches and presentations in the US, Europe, Africa and Japan; and has written over 100 promotional brochures and articles for US and overseas markets, localizing these and other programs for both developed and developing countries. Mr. Auerbach speaks French and Japanese as well as some Spanish, German, Italian and Chinese. Over his extensive career, he has worked and traveled in over 50 countries throughout Western Europe, the former USSR, the Pacific Rim, South Asia, Africa, the Middle East and the Americas. Mr. Auerbach earned an International MBA degree with a specialization in Marketing from The Thunderbird School of Global Management in 1981 and earned his Bachelor’s degree in Japanese Studies at Earlham College, Indiana, in 1975. Mr. Auerbach also studied at Institut Catholique in Paris, Waseda University in Tokyo, and East China Normal University in Shanghai. He has been an Adjunct Professor teaching Translations Project Management at the Monterey Institute for International Studies. During ‘off hours,’ he is a volunteer high school tutor, committee and Board member of a no-interest loan society, and leader of a Christian-Jewish- Muslim Dialog Group. Favorite activities include reading, movies, countryside hikes, horse riding, and bike riding where there are no steep hills (which in San Francisco, is hard to find!). Company: Auerbach International Inc Name: Philip Auerbach Email: [email protected] Web Address: www.auerbach-intl.com Address: 2137 Otis Drive, Suite 306, Alameda, California 94501 USA Telephone: +1 416 592 0142 1701CA37

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