2017 NAN July

NORTHAMERICANEWS / JULY 2017 5 NEWS , The conference brings together more than 1,500 guests annually, including BroadSoft service provider customers and channel and technology partners from around the world, along with well- known industry analysts, press and social market influencers to share best-practice strategies that will push the boundaries of current business communications and shape the future of work. Celebrating its 15th year, and once again on track for re- cord attendance, the theme of BroadSoft Connections 2017 is ‘rethink innovation.’ According to the BroadSoft Global Annual Business Survey (1), enterprise UCaaS adoption will surge 45% by 2020, and a recent McAfee report (2) also found that in 15 In this new phase, IIROC will increase its capabilities in advancing its cross-market, mul- ti-asset surveillance across five stock exchanges and eight Equi- ty Alternative Trading Systems. “By allowing us to be more agile and flexible, the system will provide a solid foundation for the evolution of IIROC’s market supervision in the years ahead and bring us one step closer to our vision of providing lead- ing-edge market surveillance,” said Victoria Pinnington, Senior Vice President, Market Regula- tion and Policy. “This state-of-the art system offers new tools and approaches including machine learning that our team will lever- age to more efficiently monitor for abusive behaviour.” “By supporting IIROC over the past several years in its rigorous efforts in monitoring and pro- tecting Canada’s markets, this has complemented Nasdaq’s relentless commitment to lever- aging technology to strengthen the integrity of the global capital markets,” said Lars Ottersgård, Executive Vice President and Head of Market Technology, Nas- daq. “We look forward to contin- uing this successful partnership and working with our clients in maintaining a fair, transparent and safe global marketplace and ensuring that firms have the tools to do so as well.” SMARTS have been the indus- try benchmark for real-time, cross-market, cross-asset surveillance for 22+ years. Used by over 3500 compliance professionals around the world, SMARTS solutions currently power surveillance at 47 market- places, 17 regulators and 140+ market participants. To learn more, visit: business.nasdaq.com months, 80% of all IT budg- ets will be committed to cloud solutions. Rethinking innovation will explore the migration to the unified communication cloud to improve business performance and digitisation of the custom- er journey to reduce buying, implementation and support complexity. “BroadSoft is accelerating tech- nology development in response to increasing service provider and customer demands. While it has matured over the years, the company continues to foster an entrepreneurial culture of rapid innovation,” said Elka Popova of Frost and Sullivan, about last year’s event. “BroadSoft’s eco- system is likely to help BroadSoft and its provider partners to po- sition more competitively in this rapidly evolving market.” “Growth in cloud, mobility and intelligence is challenging ser- vice providers to reinvent their business models,” said Taher Behbehani, chief digital and marketing officer, BroadSoft. “We live to improve business com- munications and that is exactly what BroadSoft Business can do with an integrated solution of cloud PBX, UC, work stream collaboration and contact centre applications.” Connections 2017 will provide the opportunity for BroadSoft service provider customers and channel partners to interact with peers and executives from around the world, hear from leading analysts and learn about BroadSoft plans to reinvent busi- ness productivity, team collabora- tion and customer engagement. Event sponsors include Cisco, Edgewater Networks, Grand- stream and Yealink. To find out more about BroadSoft Connections, visit: www.broadsoftconnections.com (1) Annual BroadSoft Global Business Survey, 2016 (2) McAfee Building Trust in a Cloudy Sky Report, 2017 IIROC Extends Contract with Nasdaq SMARTS, Bolsters Surveillance Technology The Investment IndustryRegulatory Organizationof Canada (IIROC) andNasdaq, Inc. have signed anagreementwhichextends the surveillance technology relationship between IIROCandNasdaq’s SMARTS.

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