North America Business Awards 2023

12 | North America Business Awards 2023 Oct23310 Most Empowering Talent & Branding Agency 2023 - Eastern Canada Talent agencies are built through an ability to find and nurture people to be the best they can possibly be. That’s their core role, and it’s one that often gets lost in the intricacies of the greater industry. However, AMP Talent Group has cultivated a strong reputation for dynamism and innovation in a space which is not only highly competitive, but also very difficult to navigate. Now, not only is AMP Talent Group seeing 2023 out in style with well-deserved awards recognition, but it is also celebrating its 20th anniversary next year! We speak with General Manager and Publicist, Sarah Johnson to find out more about this glowing agency. he nature of being in a highly competitive environment necessitates a drive to distinguish your services from potentially countless others. In the talent and entertainment industry, this can manifest in a plethora of different ways, from focusing on specific sub-sectors within the industry, to specific demographics, to specific markets. AMP Talent Group stands as a beacon of artistry and accomplishment within the industry, and it is looking forward to marking two decades of unrivalled excellence in 2024. A testament to resilience and creativity, its 20th anniversary celebration encapsulates a rich legacy of talent that has shaped the entertainment landscape. The agency has always been eager to deliver excellence in all aspects of the company and its operations. In this, the greater company ethos can be defined by a thoroughly creative attitude, driven through an undeniable expertise for its craft, as Sarah begins. “AMP Talent Group stands out in the industry through its exceptional branding, PR, and digital marketing services. Our team of skilled professionals combines creativity, industry knowledge, and strategic thinking to develop comprehensive strategies that amplify the visibility, reputation, and success of our clients. Through innovative approaches, we leverage emerging technologies, digital platforms, and data-driven insights to deliver personalized representation and effective marketing services. “Our track record of successful client engagements and collaborations showcases our ability to help clients achieve their goals and establish a strong reputation in the industry. Satisfied clients have praised our services, highlighting the positive impact we have had on their careers and projects. With our commitment to staying ahead of industry trends and our plans for expansion, AMP Talent Group is poised for a future of continued growth and success.” AMP Talent Group goes a step further in its efforts to distinguish itself by seamlessly incorporating PR marketing agency, AMP it up PR (LINK:, in addition to more traditional talent representation. Together, the team provides a potent one-two punch for talent under its label, meeting a variety of needs that other companies in this space cannot compete with. “With expertise in public relations, marketing strategies, and digital media, we tailor creative campaigns to build strong connections between clients and their target audiences. Further, AMP Talent Group operates based on a set of core values that drive their approach to talent representation and PR marketing. These core values include integrity, professionalism, innovation, and dedication to client success. Our primary goal is to serve as a trusted partner for our clients, supporting them in achieving their goals, and ensuring their long-term success.” “At AMP Talent Group, we take great pride in fostering a positive internal culture that drives our commitment to excellence in client services.” It will be no surprise at all to learn that AMP Talent Group ‘practices what it preaches’, with its approach to nurturing talent finding its roots in its ability to nurture its internal team too. There’s a fundamental understanding that a happy team provides the best possible support, and the company has thrived through keeping all parties happy and empowered, whatever their position. “We prioritize open and transparent communication within our team, emphasizing active listening and clear articulation,” Sarah says. “This ensures that everyone is on the same page and enables us to effectively understand and address our clients’ needs. “We also work hard to ensure a continuous learning mindset and encourage professional development among our team members. This helps us stay updated with industry trends, emerging technologies, and best practices, ensuring we deliver cutting-edge services to our clients. Finally, we place a strong emphasis on providing exceptional representation and client services. Our team is dedicated to going above and beyond to meet and exceed our clients’ expectations. We actively seek feedback from our clients to continuously improve our services and ensure their utmost satisfaction.” The future of AMP Talent Group is all about market expansion, with a number of projects in the pipeline to penetrate new markets, including the all too dominating US entertainment landscape. Such a move requires careful planning, but it’s a move that seems, in some ways, overdue. That market needs fresh blood, and the undoubtable expertise of AMP’s team is sure to impress. But for now, AMP is set on bolstering its already significant presence across Canada, as Sarah concludes. “We have several projects and plans in the pipeline. While specific details may be subject to change, we are focusing on strengthening industry partnerships, talent development, and growth, and expanding our digital presence. We are excited about the future and remain committed to providing exceptional services to our clients while pursuing growth and expansion opportunities.” Company Name: AMP Talent Group Contact Name: Sarah Johnson Web Address: Contact Email [email protected] Telephone Number: 416-568-9848 T