Q1 2020

14 LATIN AMERICA NEWS / Q1 2020 , Avery Dennison believes in the connected future and invests in a new plant in Brazil. As the largest UHF RFIDmanufacturer in the world, the new structure will serve the diverse sectors of both the Brazilian and Latin American economy. Avery Dennison is preparing for the future growth of RFID technology by improving the efficiency of processes and the relationship between brands. Just a few months after signing an agreement for the acquisition of the transponder division of the multinational Smartrac, the company announced the implementation of its next RFID (radio frequency identification) plant, the first in Brazil and the fifth in the world. The new plant will be located in Vinhedo (SP) and its inauguration is expected to happen in 2021. Upon completion of the Smartrac acquisition, Avery Dennison’s RFID business will represent a global platform with more than $500 million in revenue, offering long-term growth and profitability above the company’s average, through an extensive product portfolio. The new plant in Brazil will manufacture a wide variety of inlay designs. The company has partnered with Impinj and NXP to develop world-class RFID tags and incorporates the latest chip technology into its products. In 2019, Avery Dennison received the ARC quality certification from Auburn University, joining Smartrac as one of only two certified companies globally. In addition to this, all products comply with global industry standards and regulations. As the largest UHF RFID manufacturer in the world, Avery Dennison offers solutions for various sectors of the economy, from fashion, beauty and food A Connected Future retail, to the health and aviation sectors, among others. “We are very proud to announce this investment in the country, as it represents an important step for the growth of industry 4.0, not only here but also in all of South America. Technology that, in a proven way, increases the accuracy of information related to stock, improves the agility of the supply chain and increases visibility in all channels, in addition to enabling greater interaction and engagement with the consumer “, says Ronaldo Mello, vice president and general manager of Avery Dennisonin Latin America. “In addition to Brazil, Avery Dennison’s RFID division has a factory in Mexico, in Latin America,” adds Mello. With advanced technology for the production of Radio Frequency Identification inlays, Avery Dennison’s new plan will have the potential to meet market growth, as evidenced by the recent demands for projects in various segments, such as the solutions provided to Grupo Boticário. “We believe in a future where all products will have a unique digital identity and life with the ability to create richer consumer experiences. We are committed to developing and expanding our Smart Tag business to allow this view in several directions. Through a solid portfolio of intelligent RFID solutions, the new production unit will increase speed and delivery across South America, promoting our vision of a connected world, “said Francisco Melo, vice president and general manager of RFID at Avery Dennison.