Issue 3 2017

14 LATIN AMERICA NEWS / Issue 3 2017 , Shaking Up The Latin American Digital Audio Space AudioTrade DSP integrates with Triton Digital’s a2x® to provide LATAMBuyers with access to premiumdigital audio advertising inventory. Triton Digital®, the leading technology provider for the global digital audio industry, has announced the integration of the AudioTrade DSP with a2x, Triton’s global programmatic audio marketplace. AudioTrade, powered by Audio. Ad, is the first digital audio DSP in Latin America. The integration enables buyers that use the AudioTrade platform to expand their reach by adding the premium, global audio inventory within a2x to their programmatic buys. “We are pleased to enable buyers using AudioTrade to access the wide variety of audio inventory within our programmatic marketplace,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital. “We remain committed to helping marketers and advertisers all over the world to leverage the power of programmatic audio to get their messages heard by the right audience, at the right time, and in a brand-safe environment.” “We are thrilled to provide our marketers with access to the wide array of both traditional and non-traditional digital audio inventory within the industry-leading global audio marketplace,” said Carlos Cordoba, Managing Director at Audio.Ad. “There is no better, more experienced partner than Triton Digital to further evangelize the power and efficacy of the audio channel within LATAM.” a2x is the world’s first programmatic buying marketplace for digital audio, supporting both open and private marketplace deals. a2x enables buyers to execute highly targeted, non-skippable and brand safe audio ad buys across a highly engaged digital audience. New partner Triton Digital® is building a better audio marketplace by making online audio advertising more accessible, intelligent, and effective. Launched in 2006 and operating in more than 45 countries, Triton Digital is the largest global technology and services provider to the digital audio industry. Triton’s technology is designed to help broadcasters, podcasters, and music services streamline their day-to-day operations, build their online audience, and maximize their online revenue. Its comprehensive product suite includes online audience measurement, streaming delivery and media players, advertising technology and online audience engagement tools. In addition, Triton operates a programmatic audio advertising marketplace that delivers a streamlined and effective way for brands to reach a range of audio audiences through a single programmatic platform. Additionally, Audio.Ad, part of Cisneros Interactive, is the first digital audio advertising company in Latin America and the Hispanic market in the US, which allows advertisers to impact with audio spots and other digital formats audiences that consumes online radio and streaming audio services.