Issue 2 2017

4 LATIN AMERICA NEWS / Issue 2 2017 NEWS , Melting Pot Signs Largest Development Agreement in Brand’s History GINgroup, one of the largest privately held companies in Mexico, will develop 17 new Melting Pot restaurant franchises throughout the country over the next seven years. Additionally, GINgroup has reached a separate agreement to purchase the three Melting Pot franchises currently operating in Mexico City. GINgroup’s next restaurant will be located outside of Mexico City, in a yet to be determined market and is slated to open in 2018. “The Melting Pot is a prestigious restaurant concept in the U.S. and abroad and GINgroup is excited to partner with the brand to expand its presence in Mexico,” said Raúl Beyruti Sánchez, chief executive officer of GINgroup. “This agreement is a strong pairing of American flavour with Mexican culture, which will enrich the culinary offerings available at The Melting Pot Mexico restaurants. We’re also proud to