Latin America News Q2 2018

28 LATIN AMERICA NEWS / Q2 2018 , HubSpot to Open New Latin America Headquarters in Bogotá, Colombia New office marks eighth global location for HubSpot, slated to open in Q3 of 2018. HubSpot is a leading CRM, marketing, sales, and customer experience platform. Since 2006, HubSpot has been on a mission to make the world more inbound. On the 8th May 2018, HubSpot announced that it has chosen Bogotá, Colombia as the location of its Latin America headquarters. The new office is scheduled to open in Q3 of 2018 and will be the eighth global location for HubSpot. “We’ve seen an amazing appetite for the inbound movement across Latin America, and expect that demand to continue to grow in the future,” said JD Sherman, president and COO of HubSpot. “By opening this office in Bogotá, we will be able to better serve the region and educate even more growing companies on the power of inbound.” “We are extremely pleased with the announcement made today by HubSpot,” said María Lorena Gutiérrez, Colombian Minister of Commerce, Industry and Tourism. “In recent years, Colombia has become a business services and IT hub for companies around the world, due to our strategic geographic location, quality of our workforce, favorable business environment and access to a diversified and growing market. We have no doubt that Colombia will become a significant factor in HubSpot’s success in the region.” HubSpot’s Bogotá office will initially be staffed with a sales team dedicated to growing relationships with customers and agency partners across Latin America and will work closely with the existing Latin America team based in the company’s Cambridge, MA headquarters. “In a world where the majority of buyers consult online before making any purchase, having an internet presence is an obligation for any company that wants to grow. But having a presence does not just mean having a website or social networks, having a presence means having an entire ecosystem that works for you and your commercial team 24 hours a day, 365 days a year,” said Enrique Fernández, Managing Director at Increnta Colombia. “That is precisely what we have achieved thanks to HubSpot and its growth stack software platform.” According to HubSpot’s recent State of Inbound report, 66% of inbound marketers believe their organization’s marketing strategy is effective. HubSpot is on a mission to make the world more inbound, and offers the following programs in Latin America to help organizations grow better: • The Marketing Agency Program • The Sales Partner Program • Free online courses in the HubSpot Academy platform “The announcement that a company like HubSpot is opening their offices in Bogotá demonstrates how human talent and the competitive costs of our city are attracting multinational companies that find this a perfect city to run their Latin American operations,” said Juan Gabriel Pérez, executive director of Invest in Bogotá. “Bogotá has 81% of the operations in the country, making it a major tech and IT hub in Colombia.”