CORP AMERICA / MARCH 2017 7 NEWS , The project will encompass over 120,000 sq. ft. of prime, new retail space, bringing the center’s total to 380,522 sq. ft. upon completion. The newest phase is named The Collection at Del Mar Highlands Town Center. For starters, locally-based natural foods grocer, Jimbo’s…Naturally! will open a new, state-of-the-art store allowing them to grow from 14,000 sq. ft. to 25,000 sq. ft. This is exciting news for many long time, loyal Jimbo’s shop- pers. Additionally, the leasing strategy focuses on a wide-array of retail, dining, and services tailored to meet the needs of the area’s highly educated, affluent, time-constrained customer. The shopping center’s five-mile demographic report shows an average household income of $170,000; with 72% having completed a bachelor’s degree or higher. According to Exper- ian, 39% of area households fall within America’s wealthiest demographic category, known as the Power Elite. The Collection at Del Mar High- lands Town Center will consist of inviting spaces for customers to relax, dine, shop, workout, run errands, and meet with friends. The expansion is designed to complement the highly suc- cessful Del Mar Highlands Town Center that has the highest average sales per square foot in the trade area. “Today’s busy consumers demand offerings and amenities that allow them to get everything done in one convenient location. It’s much more than a shopping center expansion, this is about “At Shop.org, attend- ees will discover new ideas, get actionable takeaways and build strong relationships with the brightest and most inno- vative players in the e-commerce world,” NRF President and CEO Matthew Shay said. “The rebrand- ing of our show reflects our desire to focus on qualities that differ- entiate us from our competitors and stay ahead of the innovation curve in the retail industry.” This year’s show will offer a new immersive experience that will blend insightful educational con- tent, an easily navigable exhibit hall featuring futuristic technology solutions and new ways to expand attendees’ professional networks. For the first time, the exhibit hall, both main and feature-stage key- notes and breakout sessions will all be on one large floor, allowing attendees to easily interact with exhibitors, network with other retailers and see speakers in one location. In addition, the exhibit floor will be divided into sections based on product categories, making it easier for retailers to find the products they need. “As retail continues to evolve, so will the content and format of our shows,” NRF Senior Vice Presi- dent Susan Newman said. “Our transformation strategy is focused on leveraging ways to improve the audience experience by providing insight and content that allow re- tailers to continue evolving in this new era of the digital consumer.” Another new element is the Innovation Lab, where attendees will experience how shopping will come to life in the very near future through products and technologies that will impact the digital retail industry for years to come. Finally, a podcast studio has been added where influen- tial podcasters will discuss the latest trends in e-commerce, technology and retail with experts attending the show. The two-day conference will include keynotes from industry leaders such as NRF Chairman Mindy Grossman, CEO of HSNi; Danielle Weisberg and Carly Zak- in, founders of The Skimm; Mar- iam Naficy, founder and CEO of Minted.com; Adam Grant, author of “Originals”; Adam Goldenberg, co-founder and CEO of TechStyle Fashion Group; and Trevor Hardy, CEO of The Future Laboratory. More speakers will be announced in the next few weeks. To learn more about the con- ference, visit www.shop.org. Complimentary registration is available to editorial staff mem- bers of the news media as well as accredited retail analysts and bloggers. To register, contact Ana Serafin Smith at [email protected] continuing to be the meet- ing place or as the name so adequately describes, the town center of the Carmel Valley com- munity,” said Patrick Donahue, Chairman and Chief Executive Officer of Donahue Schriber Realty Group. In October 2016, Del Mar High- lands Town Center opened a portion of its multi-level parking structure which brings its parking ratio to 6.0/1,000 upon comple- tion. Del Mar Highlands Town Center is home to the #1 luxury 8-plex in the United States. This past winter, Cinépolis Luxury Cin- emas expanded to an 11-plex. Donahue Schriber’s Vice Presi- dent of Leasing and Acquisitions/ Development, Chris Elliott stated, “I’m excited to announce that new leases have been signed with Bluemercury, an upscale cosmetics boutique and spa, Mendocino Farms, Papyrus, Grater Grilled Cheese, Pokewan, and Pappalecco. The develop- ment of The Collection at Del Mar Highlands Town Center will help meet the demand of the lifestyle and top-tier regional and local tenants that have been looking to expand into the Carmel Valley.” For more information about the shopping center, please visit www.DelMarHighlandsTown- Center.com National Retail Federation Announces Shop.org 2017 The National Retail Federation announced that it has adopted Shop.org as the name of its annual e-commerce conference, whichwas previously known as Retail’s Digital Summit and held by NRF’s Shop.org digital division. Shop.org will deliver insights into the future of digital retail and demonstrate how they are applicable in today’s marketplace as more than 4,000 retailers gather at the Los Angeles Convention Center September 25-27. Carmel Valley’s most coveted retail destination is expanding. Officials at Donahue Schriber Realty Group announced the next phase of Del Mar Highlands Town Center located at Del Mar Heights Road and El Camino Real inNorth San Diego’s, Carmel Valley.