Black Friday Shopping: From E-commerce to the Virtual Realm

Mid-section portrait of stylish young woman holding shopping bags with Black Friday and texting on the go while leaving mall

The genie in the bottle is now known as E-commerce!

All you need to do is browse the product you want, make a few taps, and wait for it to reach your doorstep. With a click, you can choose whatever you wish and – on occasion – what time you would like the item(s) delivered.

It has become an everyday luxury that has genuinely revolutionised shopping.

From checking customer reviews to applying discounting coupons and speeding through the check-out process, the are many appealing reasons for purchasing products online.

But will physical shops continue to exercise their charm effectively, or will the trend permanently shift in favour of E-commerce?

In this post, Stewart Beer, manager at Electrix International – a multi-national manufacturer of electrical junction boxes, explores the evolving shopping behaviours as Black Friday 2022 and subsequent Cyber Monday approaches, with a whopping 115 million shoppers projected to shop in the U.S. alone.



Before the pandemic, grocery shopping was carried out through the aisles of brick-and-mortar grocery stores. However, with the national and global health crisis outbreak, shoppers had to find alternative ways to get hold of their food and drinks safely.

Online grocery shopping was a welcomed solution when people were asked to stay indoors. Up to that point, it is fair to say that food purchasing had resisted the world of e-commerce. But, in April 2020, over one-third of the American population resorted to ordering groceries online for the first time. While perhaps a temporary answer to customers’ needs in a period of uncertainty, there is no denying that this virtual experience has certainly not faded out.

E-commerce was already fast-growing before the events of 2020, but the pandemic has indeed skyrocketed its popularity. It has grown exponentially since 2020 and is forecasted to grow by 56 per cent over the following years, reaching about 8.1 trillion dollars by 2026, according to Statista.

A new survey found that half of the online food shoppers shop online every two weeks or more, with McKinsey suggesting that increased online shopping is here to stay.

A study by Spryker Systems – an enterprise digital commerce platform, found that convenience is the key driver behind people’s decision to food shop online. 35% of respondents identified health and safety as the main motives for favouring virtual supermarkets.


The appeal of physical stores

All said brick-and-mortar supermarkets have kept their unique appeal. 54.5% of Americans – if given the option – would instead visit physical shops to collect their food and drinks than tick off their shopping list online.


  • In-store experience: One of the main advantages of in-store shopping is that customers can ‘engage’ with products. There is nothing quite like browsing through a store, touching and feeling products, and speaking with knowledgeable sales staff. This experience cannot be replicated online, no matter how good a website design or the CTA is and can provide instant gratification to some. By seeing and, in some instances, smelling the scent of specific foods, shoppers can enjoy a more meaningful experience that cannot be achieved through a screen.


  • People’s preference to buy certain items in person: Some items, such as clothing, shoes, fragrances and cosmetics, are best tried on or examined in person before making a purchase. People want to ensure they’re getting the right size, fit, or shade before they commit to buying.


  • Saving on delivery costs: Visiting a physical supermarket means the customers can save on delivery costs.

Finally, implementing what works online is an excellent way to make stores more attractive. Pay-as-you-scan devices, for instance, can act as quick, smooth checkout systems to reduce waiting time and stress. Furthermore, digital assistants on shop shelves can also significantly improve customers’ experience. In the style of ‘Amazon Go’ physical stores, having devices scattered around the shop that offer descriptions of in-store products will unite both the physical and virtual worlds. Ultimately, it is the ideal blend between browsing through the aisles and benefitting from the advantage of online information.


Virtual Reality Shopping: The New Player

With the continued technological developments such as A.I integrations and the decreasing cost of virtual reality headsets, more and more people will be able to experience the convenience and benefits of shopping in virtual reality environments.

A recent study by Goldman Sachs found that by 2025 the market for virtual reality shopping is expected to be worth $10 billion – a significant increase from the $100 million the market was worth in 2016.

There are several reasons why the market for virtual reality shopping is expected to proliferate. First, as this technology continues to develop, it is becoming more and more realistic. This is making it more and more appealing to consumers. Second, as the cost of virtual reality headsets decreases, more and more people will have access to the technology, which is expected to significantly increase the number of people who are shopping in virtual reality environments.

There is no denying that online grocery shopping is becoming an experience that more and more consumers are happy to embrace. However, it is also safe to say that physical stores certainly do not belong to the history books. Predicting what routine shopping people will favour this Black Friday is difficult. Regardless, it will be exciting to witness how E-commerce and physical grocery supermarkets will evolve as we move towards 2023.

Stewart Beer
Stewart Beer

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Best International Channel Marketers Event 2022

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The Channel Meet Up is the only event of its kind, drawing in channel marketing professionals from all backgrounds. It provides the unique opportunity for marketers to delve into a vibrant and collaborative environment, establishing a place for growth and networking among peers. As such, The Channel Meet Up is at the forefront of a new wave of opportunities – so, join us as we learn more about the company and its events.

In marketing, collaboration is a great way to spark ideas and innovation, but in the wake of Covid-19 and the subsequent rise in remote working, it can be incredibly difficult to meet with others in the industry. The Channel Meet Up is a new event that caters exclusively to channel marketers; it provides an opportunity for marketers to connect with peers and work through channel challenges.

Each event includes short talks from specialists, which are then built upon through panel discussions that enable delegates to pose questions to industry experts – a segment that The Channel Meet Up describes as ‘one of the highlights.’ After the event, attendees are provided with access to proprietary information and content based on the discussions and analysis papers.

Informal, accessible, and friendly, the atmosphere at The Channel Meet Up is one that welcomes everyone, no matter whether they come from a large, scale-up, or small company. As such, The Channel Meet Up has an active and productive real-world community of channel marketing professionals, having run successful events in both the UK and California in 2022.

Indeed, The Channel Meet Up caters to channel professionals working in the technology industry. Technology is sold through channel partners, or a channel of different businesses and the challenges of marketing and selling to customers who are ‘once-removed’ are shared by hardware and software businesses. The Channel Meet Up, as a result, has a collaborative energy, where people share peer-to-peer their experiences and best practice.

Moreover, the events have drawn in household names, including Adobe, Airbus, Cisco, Dell, and Google, and delegates have left behind an abundance of positive feedback. For example, Channel Mechanics states, ‘What a day! Delighted to be back at the The Channel Meet Up in Palo Alto today talking all things Channel Sales and Marketing Alignment … and wonderful to meet up with so many of our customers and friends for some great discussions.’

Thanks to The Channel Meet Up’s success, it will be expanding to three events in 2023: one in the United Kingdom; one in Boston, United States; and in California, United States. Its sponsors and delegates are keen to get together again and experience the spirit of collaboration that is felt at a CMU event.

For business enquiries, contact Jacqui Rand from The Channel Meet Up on their website –

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Tips For Communicating Outsourcing Strategies to Employees

Outsourcing can be an incredibly useful business strategy that eases pressure on business leaders. For the workers, however, the arrangement can cause some concern if your company is lacking in communication.

There are some fears at times that outsourcing might foreshadow job losses and other struggling aspects of a company’s internal workings. These anxieties are very seldom well-founded, with the strategy boosting a firm’s prospects for the better in bolstering security, saving time, and improving the efficiency of operations.

How can you relay these assurances to your workers? Here are some tips to help you.


Explain Early

Outsourcing can be an effective, permanent solution that strengthens the bones of a business. To put off sharing this information might lead employees to mistakenly believe that you have something to hide.

For example, everybody knows that firms have been hit hard with their supply chains. Being open about these problems long before outsourcing is even mentioned will help employees understand why you are making decisions around outsourcing. The sooner the pieces fall into place, the better.

You could also speak to the experts at SCHC about your supply chain woes and relay the most encouraging parts of the dialogue to your workers. Working with these 3PL Texas services may be one of the most critical decisions you make as an entrepreneur, allowing you and your team to focus on other areas of your business with the specialists dealing with warehousing, distribution, and more to revitalize your supply chain.


Make Well-being a Core Reason

Work stress is becoming increasingly common in workplaces. The U.S., in particular, is often driven by toxic workplace cultures, driving employees to the brink of madness if it means securing a good performance.

In the end, it is worth explaining that outsourcing can be an immediate solution to these problems. Workloads can be reduced, and thus a better work-life balance can be achieved. Those perks to the arrangement cannot be understated.

Many employees can assume that outsourcing is strictly a business decision to cut costs and balance books. Still, if you can explain that these arrangements have positive mental and emotional results, it can help you and your business be perceived as more empathetic. Rather than outsourcing being a way to dismiss loyal employees, it can be a way to put them first. Communicate that distinction.


Appoint Influential Ambassadors

Word can travel fast in a workplace. You can’t be everywhere at once, but you can ensure that employees with a sharper influence spread the word about your outsourcing on your behalf.

It could be worth reviewing how you spot leadership potential in your business. That way, you can ask the most promising talent in your workforce to tout your outsourcing strategies or answer any queries with reassurances when you’re not around. Doing this will calm the waters and build stronger relationships between staff as they comfort and teach one another.

Once you have identified those with an infectious charm or charisma, be upfront with them about your intentions. They may feel more committed to spreading the good word of outsourcing, knowing they are being watched and entrusted to do something ‘extra’ in their performance. Upfront honesty and disclosures will also help them believe more in the outsourcing move themselves.

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Best Hyper-Immersive Virtual Arts & Sound Software Firm – Western USA

Video production. Video editing. Color Correction. Sound editing.

Creating a platform that brings together the future of music and the camaraderie that the medium inspires, Groove Science Studios has developed and maintained a collection of VR, XR, and AR music technologies that are revolutionising the industry. This has all culminated in something called ‘the Soundscape Musical Metaverse’, a highly immerse, large scale, and audio reactive virtual world that allows visitors access to a full concert or festival experience, all from the comfort of their own home.

Enabling participants to listen, watch, create, and interact, Groove Science Studios’ flagship product ‘the Soundscape Musical Metaverse’ has made concerts and festivals possible through remote means. Indeed, prizing itself on the creation of ‘the highest quality virtual experience possible’, its four offerings cover Freeplay, Magic Mirror, Artist Link, and Soundscape Live, bringing together a holistic experience that its clients have come to laud as utterly game changing. When it speaks about Freeplay, it is referring to an element of its platform that is available in all the worlds it creates for its guests.

Nominally, this has been developed so that users can bring their own music into the Soundscape environment. Encouraging the connection between people by enabling visitors to create links with friends and fellow music lovers all over the world, it allows guests to explore the worlds and listen together, cultivating their very own space within the platform that perfectly reflects their individuality. With its light painting tools, its playlist creation, and more, it invites guests to engage on a personable and authentic level through remote means.

Magic Mirror, meanwhile, focuses on the enabling of virtual concert spaces. An artist’s video content is presented in the most ultimate form possible, in perfect clarity of sound and visual to ensure that the artist’s creation is given the chance to shine, all held withing Soundscape’s live infrastructure. With Magic Mirror, traditional concert streams promise to be better than ever before. Similarly, Artist Link promises to continue taking the experience of users of the platform to the next level by granting access to the world’s most advanced live virtual concert format, fusing several the most notable Soundscape features together such as bespoke avatars, stages, instruments, and so much more.

Connecting artists to their global audience without the need for said artists to go on a virtual tour is how Groove Science Studios hopes to do its part regarding saving the environment, too. Meaning that artists can reach their audience without racking up the air miles, or contributing to other forms of degradation, it offers a solution for global audience outreach that is still safe for the planet and doesn’t deny the attendees the true magic behind a concert or live music event.

Therefore, as the greenest and most responsible solution to live entertainment for the conscientious artist, it is pleased to have gained the traction it has, and it excited to continue growing in renown over the coming years. Soundscape Live is another element of this. Indeed, this mixed reality staging area and metaverse art installation is perfect for everything from festivals to gallery openings, and for use in in-person events, blending reality and virtual in a live concert format.

At its core, Groove Science Studios takes great pride in making these formats the solution to a variety of issues that its clients face in the events organisation and management industries. Passionate about music and the people who make it, as well as the people who enjoy it and subsequently bring the community alive, the staff at Groove Science Studios each funnel huge amounts of effort into keeping itself ahead of the game. Indeed, being as artist forward as possible allows it to bring benefits to them, their fans, and their stakeholders, refusing to advertise on Soundscape proper and refusing to collect or track information about its users.

This is the actionable truth behind its promise that it has not fallen prey to the corporate stranglehold currently around the throats of so many other media companies. The result is the ability continue offering the purest experience possible when it comes to allowing guests to gather their friends and listen to the music they love, securing it as one of the top trusted media companies for those truth seekers who hanker after innovation and bold strokes. Thusly, it has been able to gather a client base of artists across all manner of different genres, from ‘jam session’ icons like Goose to EDM wizards like Griz.

Usually approached by the artist’s managers or record labels, the staff at Groove Science Studios have each learned impeccably how to thrive in this busy industry, and how to quickly and efficiently give them the answers to the struggles that they may be facing regarding how to run their live events. With so many more people than ever before sharing a desire to make their presence known in the Metaverse, it has been considering the best options for inclusion, working out its launch strategy appropriately.

With its time to flight being quicker than so many of its competitors by orders of magnitude, it can bring an artist in VR in a matter of hours; as a result, it can promise clients access to the most stable, robust, refined, and reliable platform on the market, one that is free to users who will come to support the client’s artist. Having developed this platform over time, it has worked out each issue as it has cropped up, and to this day continues its commitment to bettering and improving itself, with its small and nimble team of people each displaying their passion and tenacity daily. Therefore, despite the tumult of the pandemic, Groove Science Studios has been able to continue putting the power back in the hands of the artist, with significant expansion on the horizon that will maintain privacy, diversity, and inclusivity as core tenants.

For business enquiries, contact Benjamin Ferguson from Groove Science Studios on their website –

Eric Alexander - CEO

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Response to New ‘Claw Back’ Rules on Executive Performance Related Pay Awards and Incentives

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The Securities and Exchange Commission adopted rules to require securities exchanges to adopt listing standards that require issuers to develop and implement a policy providing for the recovery of erroneously awarded incentive-based compensation received by current or former executive officers. The final rules require a listed issuer to file the policy as an exhibit to its annual report and to include disclosures related to its recovery policy and recovery analysis where a recovery is triggered. The Commission proposed compensation recovery rules in 2015 and reopened the comment period on the proposal in October 2021 and again in June 2022.

“I believe that these rules will strengthen the transparency and quality of corporate financial statements, investor confidence in those statements, and the accountability of corporate executives to investors,” said SEC Chair Gary Gensler. “Through today’s action and working with the exchanges, we have the opportunity to fulfill Dodd-Frank’s mandate and Congress’s intention to prevent executives from keeping compensation received based on misstated financials.”

The new rules implement Section 10D of the Securities Exchange Act of 1934, a provision added by the Dodd-Frank Wall Street Reform and Consumer Protection Act. New Exchange Act Rule 10D-1 directs national securities exchanges and associations to establish listing standards that require a listed issuer to: (1) adopt and comply with a written policy for recovery of erroneously awarded incentive-based compensation received by its current or former executive officers in the event it is required to prepare an accounting restatement due to its material noncompliance with any financial reporting requirement under the securities laws, during the three completed fiscal years immediately preceding the date that the issuer is required to prepare an accounting restatement; and (2) disclose those compensation recovery policies in accordance with Commission rules, including providing the information in tagged data format.

Further the final rules require specific disclosure of the listed issuer’s policy on recovery of incentive-based compensation and information about actions taken pursuant to such recovery policy. The amendments also require all listed issuers to: (i) file their written recovery policies as exhibits to their annual reports; (ii) indicate by check boxes on their annual reports whether the financial statements included in the filings reflect correction of an error to previously issued financial statements and whether any of those error corrections are restatements that required a recovery analysis; and (iii) disclose any actions they have taken pursuant to such recovery policies.

The final rules will become effective 60 days following publication of the adopting release in the Federal Register. Exchanges will be required to file proposed listing standards no later than 90 days following publication of the release in the Federal Register, and the listing standards must be effective no later than one year following such publication. Issuers subject to such listing standards will be required to adopt a recovery policy no later than 60 days following the date on which the applicable listing standards become effective.

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Email Software Company of the Year 2022: ci solution GmbH

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Founded in 1999, ci solution GmbH has continued to be a leading innovator in the software sphere, enhanced by a focus on simplicity and reliability. Meeting customer requirements in partnership with outstanding creative ability, the business is willing to constantly pursue betterment to maintain a truly unbeatable functionality of its software. With a passion for exceeding customer expectations, we spoke to Manfred Büttner about providing software solutions that are practical, reliable and are outstanding from the rest of the market.

“Software Solutions That Work”

ci solution GmbH specialise in developing incomparably functional software solutions in the areas of Microsoft, particularly in Microsoft Office, Microsoft 365 and Exchange Server. Specializing in centrally managed corporate identity in email signatures, disclaimers and campaigns as well as out-of-office messages, ci Solution GmbH have a rising prominence to what already is a prestigious business throughout the market.

Providing for clients such as Panasonic, Samsung, KFC, and TeamViewer, the business is renowned as true experts in the field, with each developer involved in the processes of all products and specializes in the area. As Manfred makes clear, the market of all software and technology quickly moves, and therefore adaptations must be ready at a quick pace.

Through the utilisation of exceptional talent, the business is always equipped for this eventuality. “Microsoft is currently planning a central function change from email signatures to roaming signatures. We are prepared and, in addition to the standard options, have developed a centrally installable Exchange Add-In that will also make multiple signatures possible in the future, whatever the responses. The add-in is certified and also available from the app store. An installation is possible in a few moments for any company size.”

Ultimately, with a customer base of more than 10,000 companies and 2 million users in all industries and of all sizes worldwide, ci solution GmbH continues to experience outstanding growth due to the ensured quality that surrounds all services and software provided by the business, as well as an excellent price to performance ratio, which acts to ‘seal the deal’. To find a business with a stronger work ethic, drive to improve customer experience, and a comprehensive software that fulfils all possible wants and needs, would be an impossible task.

As a result, there can be no business more deserving of this award, and subsequently the recognition ci solution GmbH truly warrants.

For business enquiries, contact ci solution GmbH on their website – or through the phone – +49 9369 980-441

Address: Andreas Stäbleinstr. 14 , D – 97280 Remlingen

Start a risk-free trial over 14 days at

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How Social Media Marketing Can Benefit You

Hand using smartphone with Social media concept.

As of April 2022, there were more than five billion internet users worldwide, providing marketers with the opportunity to tap into a previously inaccessible audience. However, due to its competitive nature, social media marketing requires innovation and an understanding of the mechanics of the digital world. This article covers the three fundamental elements needed for social media success.

According to Statista, social media usage is rapidly increasing in popularity, with a current userbase of 4.59 billion people worldwide. As this number is expected to soar to almost six billion by 2027, it is clear to see why marketers are turning to digital platforms to promote their company’s brand or products.

However, leveraging social media to cultivate efficacy has proved to be a challenge for many, with some outright rejecting the marketing medium. For example, a report published by Visual Objects shows that almost 40% of small businesses do not use social media due to social media’s links with privacy issues, mental health problems, and the distribution of false information.

With nearly nine in ten consumers purchasing products from brands they follow on social media there is no better time to invest in the tool. Keep reading to discover more about how social media can benefit you.


Search Engine Optimization

In simple terms, search engine optimization (SEO) is the process of making a website better – or more ‘optimized’ – for search engines, resulting in increased visibility in the organic search results of leading search engines. This can be achieved through utilising accurate keywords, meta description tags, and even the webpage’s URL.

Moreover, SEO means that its vital to understand your audience, as to generate leads you must understand the users’ intentions. It is this that ties into and elevates the basics of SEO to the next level. This is especially effective for Google, whose automated ranking systems are designed to present reliable, people-first content in the top search results.


Consumer Behavior

Indeed, consumer behavior should always be the core focus of any form of marketing. Without having this basic understanding, marketing campaigns will fail to capture the imaginations of the target audience, and at worse, it could have a significant negative impact on the brand.

There are numerous ways to assess consumer behaviors: surveys, samples, personal interviews, online research, and observations, to name a few. Social media amplifies such techniques and can even serve as a tool in and of itself. Most platforms offer access to analytics, providing companies with a unique insight into who its content is reaching and how potential customers interact with their content.


Retargeting Campaigns

Finally, social media serves as the perfect foundation for retargeting campaigns. Everyone has seen a paid social media advertising campaign, be it through YouTube, Facebook, Instagram, TikTok, or even email, but very few comprehend how these targeted adverts work. This number increases when it comes to retargeting campaigns; however, this technique can be incredibly impactful.

Using user-enabled cookies, companies can track user behavior and analyze traffic. Through storing these cookies, marketers can follow whether a customer has fulfilled conversion goals – and if not, they can use retargeting in order to re-engage the person and increase the chances of a sale.



When developing a marketing strategy, it is vital that businesses take social media into consideration. It is an exceptional (and cost-effective!) way for companies to engage with their customers on a personal level, which, according to Sprout Social’s Social Media Trends for 2022 & Beyond offers an abundance of benefits.

In essence, social media marketing is no longer an option – it is a necessity. There are no major reasons as to why you should not integrate social media into your business, and without it, there’s a solid chance that you’re losing potential clients to your competition. Henceforth, by joining social media, you too can be at the heart of the digital revolution.

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Phesi Launches Ai-Driven Trial Accelerator™ to Enable Simulated Trials and Deliver Comprehensive View of the Patient Throughout Clinical Development and Commercialization

Integrated SaaS platform brings together data from 60+ million patients and 485,000 clinical trial records, typically saving up to $7,000,000 per phase III trial

Phesi, a global provider of patient-centric data analytics, has today launched its AI-driven Trial Accelerator™ platform to facilitate real-time scenario modelling across patient, endpoint, country, KOL and investigator site allocation. Underpinned by the world’s largest, most dynamic clinical trial database, the SaaS platform enables clinical development personnel to optimize study design and simulate trial outcomes. By enabling planners to make objective decisions based on real-world data, Phesi saves customers an average of $7,000,000 per phase III trial. Further, the platform reduces the risk of avoidable protocol amendments. With industry data showing that the average phase III protocol experiences 3.3 substantial amendments at a cost of $500,000 per amendment and cumulatively adding 5.2 months of implementation time, Phesi’s Trial Accelerator™ can save sponsors up to $1,500,000 per trial in amendments alone.

The Trial Accelerator™leverages clinical study data, including control arm data, to accelerate product development and commercialization. The methods and AI models used have been created and validated over the past 15 years and are proprietary to Phesi. The platform powers clinical development decision making by connecting the design to execution, and allowing study teams to design smarter trials to develop faster cures. By delivering a comprehensive and consistent view of the patient throughout the process, it improves the overall probability of success. Phesi partners will also benefit from access to real-world data by being able to create digital patient profiles, digital twins and digital control arms (DCA), including external control arms.

“The industry needs a way to build the bridge between data and insight to deliver truly patient-centric trials. After years of upheaval from Covid-19 and with global events having huge impact on clinical development, being able to predict outcomes and minimize both risk and impact on patients, is critical,” commented Dr Gen Li, CEO and Founder, Phesi. “The pandemic has also shown us what the biopharmaceutical industry is capable of when we work at speed. We need to replicate this approach in other areas of development and commercialization through the use of data analytics and technology. We have almost two decades experience helping our customers achieve this goal and enabling data-led development. Existing functions of clinical trials are siloed and patient profiles are not always consistently understood. Our integrated, AI-led approach to data science solves this problem. The platform also opens the door to the routine deployment of digital twins and digital control arms, to drive further innovation in clinical development and reduce patient and site burden.”

Platform users, including heads of development, medical directors, clinical and portfolio leads, heads of medical affairs, value and outcome research teams, and feasibility groups can pursue targeted treatment analytics, design diverse clinical trials, and access comparable data – all from within the same analytics environment. The platform integrates global portfolio, protocol design, clinical operations, CRO, country, KOL, investigator site and commercial data. It allows companies to design protocols that accurately reflect the patient population. Based on the most comprehensive and dynamic clinical development database, users can leverage real-time data to simulate clinical trials and predict patient outcomes. The Trial Accelerator™ launches with four key modules.


  • Patient Profile View gives planners and protocol designers a data-driven understanding of the relevant global patient population. It enables users to create a digital patient profile including all variables – such as comorbidities, demographics/diversity, concomitant medications, and identification of modal inclusion/exclusion criteria values, to accurately model ‘what if…?’ outcomes and patient pathways.
  • Trial Performance View minimizes avoidable amendments, saving an estimated $500k per amendment and 5.2 months of additional implementation time. Customers can use modal design value simulation from similar ongoing or completed trials or research protocols and amendments, to simulate enrolment cycle time predictions and the optimum number of investigator sites based on design parameters.
  • Country Performance View allows feasibility groups to select and profile the highest performing countries for their indication and carry out accurate recruitment scenario modelling. It lets users identify and understand the highest performing countries by phase and indication (including biomarkers) based on real world data, including variables such as enrolment performance, time to activate, standard of care and indication performance score.
  • Investigator Site Performance View enables development companies to select sites for participation and reduce non-active, non enrolling sites to under 10%. It gives users performance-based ranking of KOLs and investigator sites by country, indication, biomarker and phase, derived from proprietary statistical models measuring past performance in site activation, patient enrolment and patient data quality.


“The industry needs to make trials faster and cheaper, while keeping the patient as the priority. The new platform does this by validating or challenging protocol design and execution principles, moving from a perception-led to a data-led approach to studies in planning or in flight,” commented Jonathan Peachey, Chief Operating Officer, Phesi. “We can eradicate the reliance on “gut feel” or past experience that defines much decision making in clinical development today. Phesi makes sure companies learn from the past by simulating the future, by delivering simulated clinical trial outcomes with AI-powered patient-centric data science. Our customers have requested access to the Phesi data, insights and answers via a product in the hands of in-house staff and partners, to empower them to leverage AI and analytics. The Trial Accelerator platform delivers on this demand and allows teams to design smarter trials to deliver faster cures.”

Phesi consulting teams are available to support clients with program design and delivery, for complex projects including Digital Twin and Digital Control Arm analysis, or where clients want to outsource the analytics support. The fully searchable, AI-powered SaaS Trial Accelerator™ platform is available from October 2022.

For more information, please visit

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Auto Insurance Rates Dropping For Young Drivers

If you’re a young driver looking to start traveling the beautiful roads of North America, you may have noticed that your auto insurance rates have been dropping lately. That’s because insurers have been increasingly offering discounts to young drivers in order to get their business. In fact, the average rate for a full coverage policy for a young driver has dropped by nearly 25% over the past five years. Here’s what you need to know about this trend.

The Reason For The Drop In Rates

There are a few reasons why auto insurance rates have been dropping for young drivers. One is that there have been fewer car accidents in the United States overall in recent years. This is likely due in part to the fact that cars are now equipped with more safety features than ever before.

Another reason for the drop in rates is that insurers have become more sophisticated in their pricing strategies. They now have a better understanding of which factors are most predictive of risk, and they’re able to price policies accordingly.

What This Means For You

If you’re a young driver, it’s a good time to shop around for auto insurance. Even better news if that you can also buy car insurance online and completely skip having to talk to a person.

So even if you’ve been with the same insurer for a while, it’s worth getting quotes from other insurance companies since companies aren’t always loyal to their customers; they’ll often give their best deals to new customers in order to win their business.

So don’t hesitate to shop around and compare rates from different insurers. You could potentially save yourself hundreds of dollars per year on your auto insurance premiums.

How to get Good Discounts as A Student Driver

Most drivers are aware that they can get discounts on their car insurance premiums by taking measures to improve their safety. For example, many insurers in the U.S. offer discounts for drivers who install anti-theft devices or who maintain a good driving record.

However, there are a number of other options for obtaining discounts that are often overlooked. One such option is to take a defensive driving course. These courses teach drivers how to avoid accidents and how to handle potentially hazardous situations. Many insurers offer substantial discounts for drivers who complete these courses.

Another option is to purchase a policy from an insurer that offers good student discounts. Students who maintain a good GPA often qualify for significant savings on their car insurance premiums.

Finally, many insurers offer discounts for drivers who agree to use telematic devices. This is a relatively new insurance program in the States, and these devices track a driver’s habits and report the information back to the insurer.

Drivers who exhibit safe driving habits often qualify for lower rates. By taking advantage of these options, drivers can save money on their car insurance premiums.

Compare Rates and Coverage

When it comes to car insurance, there are a lot of different factors to consider. Not all companies are created equal, and it’s important to compare rates and coverage before you decide on a policy. However, with so many different options out there, it can be difficult to know where to start.

The best way to find the right company for you is to research your options and compare rates. You can use an insurance comparison website like Insurify to get quotes from different companies and see how they stack up.

Once you’ve found a few companies that you’re interested in, it’s time to start comparing rates and coverage. Make sure you understand the differences between each company’s policies before you make a decision.

And don’t forget to read the fine print! There may be some hidden fees or restrictions that you’re not aware of. By taking the time to compare rates and coverage, you can be sure that you’re getting the best deal on car insurance.

The Different Types of Auto Insurance Policies

There are many different types of auto insurance policies, and it can be difficult to know which one is right for you.

The most common type of policy is liability insurance, which covers damage to other people and property in the event of an accident. If you’re involved in a serious accident, liability insurance can help protect your assets.

Another common type of auto insurance is collision insurance, which covers damage to your own vehicle in the event of an accident. If you have an older car, you may not need collision insurance; however, if you have a newer car, it’s a good idea to get this type of coverage.

Comprehensive insurance covers damage to your vehicle from non-accident causes such as weather, fire, or theft. This type of coverage is typically required by lenders if you have a loan on your car.

Finally, there is uninsured/underinsured motorist coverage, which protects you from drivers who don’t have enough insurance to cover the damages they cause. This type of coverage is important to have in case you’re hit by another driver who doesn’t have enough insurance to cover the damages.

Choosing the right type of auto insurance can be difficult, but it’s important to make sure you have the coverage you need in case of an accident.

Auto insurance rates have been dropping for young drivers over the past few years, thanks in part to increased safety features in cars and improved pricing strategies from insurers.

If you’re a young driver looking for auto insurance in North America, now is a great time to shop around and compare rates from different companies. You could potentially save yourself a lot of money on your premiums. Thanks for reading and be sure to drive safely!

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4 Simple Tips for An Effective Trade Show Booth

Trade Show

Visiting trade shows is a common undertaking by businesses looking to grow and expand their reach to clients and other professionals. A trade show is usually an exhibition that showcases businesses within a certain industry. You’ll have several booths set around the place to advertise certain businesses and allow guests to discuss business with those manning the booths. You can benefit from running your own booth as a business owner, especially if you’re looking to expand your network and boost the integrity of your company as a whole. Creating an effective booth, however, is no simple task and requires some significant forethought before you get started.


Set Goals and Focus On Targets

Before you get ahead of yourself with trade show planning and purchasing your décor, it’s important to consider exactly what your goals are for running a booth at a trade show. Figure out what you want to get out of this event, as it will require a lot of effort and resources. For example, are you trying to bolster the support of your current customers and keep them interested in your products or services? Are you trying to attract new customers to your business? Or are you trying to promote a new product or service? Once you understand exactly why you’re going to be at this trade show, you’ll be better prepared for the overall planning and execution of a successful event.


Advertise Beforehand

While having a great booth that is eye-catching and attractive to draw people in can provide you with some great success on the day, it’s just as easy for even the most interesting-looking booths to miss out on a lot of engagement with guests. Most exhibitions and trade shows will likely be quite large and difficult to navigate. With so much to see, it’s easy for some of the most interesting booths to simply get very little traffic, depending on their booth location, for example. This is why it’s important to reach out and advertise your booth and business to those who may be visiting on the day. This will encourage guests to look for you, specifically, rather than just happening to stumble onto your booth.


Provide Branded Freebies

Another great way to encourage people to visit your booth and bring more awareness to your business at the same time, is to offer freebies and giveaways to attendees. You could get branded beanies showcasing your logo and colours and things like t-shirts, sunglasses, or tote bags and pens. Many people enjoy visiting these trade shows partly because of all the free gifts they can get. This has become almost synonymous with trade shows, and people are very likely to take any free items you hand them simply because they’re free, and this naturally helps to market your brand.


Consider Your Engagement

It’s important that your booth engages with an individual. This means that you should be offering something exciting or interesting that someone can connect to and appreciate. The tools and tricks you utilize for engagement don’t necessarily have to be related to your business. Games and engaging tech like VR can work wonders for encouraging people to open a dialogue with you, and you can then lead the conversation towards your business offerings once that door has been opened.

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